Precardix Amazon Update

CA Monthly Update

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CA Monthly Update

January CA

Executive Summary

Sales Overview

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Total sales increased by 23% in January compared to December. There was an increase in search volume for our branded keyword 'Precardix', which contributed to the growth in sales as more customers were searching the brand. We also saw a significant increase in ad spend as we experienced more clicks and impressions grew by 33.8%. However, ad sales only grew by 2.3% so we saw an increase in ACOS, and a decline in ROAS.

The Pack of 1 accounted for 62% of the total sales (152 units sold), while the Pack of 2 accounted for 38% of the total sales (98 units sold).

Monthly Product Profitability

The Pack of 2 has a greater profit margin than the Pack of 1.

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Buy Box Percentage & Account Health

In January, we did not experience any Buy Box or Account Health issues.

Conversion Rate - 3 Month Comparison

In January, there was a decrease in the conversion rate for Pack of 1, as well as a significant decrease in the conversion rate for Pack of 2, as we experienced a significant increase in traffic to our pages.

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Advertising Performance

Advertising spend increased by +26.3%

Advertising sales increased by +2.3%.

Impressions have increased by +33.8% this month.

We noticed a +7.4% increase in ACoS, compared to the previous month.

ROAS has decreased -18.9% as our ACoS has Increased slightly.

Market Tracker & Top 5 Competitors

The overall market grew from $343,564 in December to $388,983 in January 2024, and our market share also increased to 5.5% from 5.3%. We hold 5th spot in the overall market, however there is a new competitor in the 4th spot ASIN: (

B00J38C3XM⁠

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Top 5 products:

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Subscribe and Save

We ran a 15% off coupon for the Pack of 2 on first time Subscribe and Save orders from December 15th until January 15th. The coupon was redeemed 13 times and we saw the subscription count increase by 7.1% in January.

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Repeat Purchase Behaviour

In January, we observed an increase in repeat orders for the Pack of 2 while the Pack of 1 repeat orders decreased.

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Amazon Attribution & Storefront Analytics

We received a total of 8 purchases via the Attribution links, all of them through the website.

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Storefront Analytics

In January, there was a significant decline in storefront visitors, orders and sales compared to December.

There was a total of 302 visitors, 137 of whom were new to store visitors. On average, visitors spent 38 seconds on the storefront and half of them arrived at the storefront and left without further engagement with the store.

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We received 2 orders through Amazon Sponsored Brands and one order through organic traffic. We had a similar number of visits through the Sponsored Brand ads, however this month we had far less conversions.

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Ratings & Reviews

In January 2024, we received four 5-star reviews. However, we also received one negative review with a rating of 2-stars, along with two additional negative reviews rated at 1-star.

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Refunds

In December, we had $400.24 in refunds. This month (January), we received $449.84 in refunds. No particular reason was provided by the customer for any of the refunds.

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Money Recovered from Amazon (i.e. lost shipments)

N/A

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