Total sales increased by 23% in January as we experienced an increase in search volume for the keyword ‘Precardix’.
We received ~62% of orders Organically and ~38% via PPC with an ACOS of 39.1%, which increased slightly from the prior month.
The Pack of One ASIN has been blocked by Amazon due to concerns regarding food and product safety, as indicated on the Account Health dashboard. We've submitted an appeal, providing the necessary NPN document and appeal letter. Currently, we are awaiting action from the Amazon team, however, we are following up on the case daily.
With the 1-pack ASIN down, we should ship additional units for the 2-pack.
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Executive Summary