Precardix Amazon Update

CA Monthly Update

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CA Monthly Update

December CA

Insights and Recommendations

Sales Overview

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• Total sales decreased by 10.3% in the month of December, as we had a boost in sales in November due to Black Friday/Cyber Monday.

• The Pack of 1 accounted for 49% of the total sales (129 units sold), while the Pack of 2 accounted for 51% of the total sales (73 units sold).

• The search volume for our branded keyword 'Precardix' increased in December, peaking on the 17th, which aligned with a spike in sales on that day.

• Ad spend increased as we experienced more clicks this month compared to last month.

• Despite the increase in ad sales, the rise in our ad spending, alongside a decline in total sales, resulted in our TACOS increasing to 13.5% in December.

Monthly Product Profitability

The Pack of 2 has a greater profit margin than the Pack of 1 and contributes more to the overall profit, despite the Pack of 1 selling significantly more units.

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Buy Box Percentage

We own the Buy Box and there are no resellers.

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Conversion Rate - 3 Month Comparison

The Pack of 1 conversion rate improved slightly in December. While the conversion rate for the Pack of 2 decreased significantly, despite an increase in traffic to its page.

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Advertising Performance

Advertising spend increased by +5.9%

Advertising sales increased by +11.6%.

Impressions have decreased by -6.8% this month.

We noticed a -3.8% decrease in ACoS, compared to the previous month.

ROAS has increased +5.4% as our ACoS has decreased slightly.

The Top 3 keywords or Competitive targets that have performed well this month.

precardix

precardix 2 pack

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B001EYLUCI⁠

(Bell Brand)

Market Tracker & Top 5 Competitors

While the overall market grew from $330,573 in November to $343,564 in December, our market share decreased by 3.9%. We are still occupying the 4th spot in the overall market, however there is a new competitor in the 5th spot (

ASIN B084RHTT1H⁠

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Top 5 products:

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Subscribe and Save

The 15% off Coupon is active on the Pack of 2 for first time Subscribe & Save orders.

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The metrics below show that the number of subscriptions have increased since November.

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Repeat Purchase Behaviour

In December, we noticed a decrease in repeat orders for the Pack of 2 compared to November, where we saw an increase, which could have been influenced by the promotion during BFCM. Conversely, the Pack of 1 experienced an increase in repeat orders during December.

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Amazon Attribution & Storefront Analytics

We received a total of two purchases via the Attribution links, one through the website and one through social media.

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Despite a decrease in the number of visitors in December, we experienced an increase in orders, receiving 12 compared to the 9 orders in November. The majority of sales came from the Product page, primarily through Sponsored Brand Ads and organic traffic generated by customers clicking the brand link on the product display page.

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Ratings & Reviews

We did not receive any reviews in the month of December, however we did receive one 5-star rating and one 2-star rating. A 1-star review was also removed, however we do not have additional details on the review.

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Refunds

In November, we had $89.45 in refunds. This month, we received $400.24 in refunds. No particular reason was provided by the customer for any of the refunds.

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