Insights and Recommendations

Total sales decreased by 10.3% in December. November's Black Friday/Cyber Monday promotion caused a surge in sales during that month.

We received ~62% of orders Organically and ~38% via PPC with an ACOS of 32.8%, which decreased from the prior month.

We’ll be performing new keyword research to optimize and update the backend of our listings.

Recommendations/Questions

With Heart Health month approaching, let’s discuss a promotion plan. We recommend a sale price/strikethrough on the Pack of 2, as this has performed well in the past.

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