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April engagement

For Vishesh:
6-mo old Deck, lots changed since then.
https://www.figma.com/proto/DsTyMKHK7E3WUnlSU9qFBQ/Karma-Teams?page-id=0%3A1&node-id=101%3A2&viewport=283%2C48%2C0.08&scaling=scale-down
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4-mo old page, much changed since then:
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https://www.figma.com/proto/9hQK66XTAAXAsqK23NfYpZ/TMCo?page-id=0%3A1&node-id=22%3A309&viewport=283%2C48%2C0.22&scaling=min-zoom
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Brand Story

It’s been a while since we moved work to our home, and a lot of things about work have changed since then. An interesting nuance that hasn’t changed though, is how our most vivid and cherished memories are about celebrations at work.
Something about a birthday or a work anniversary, or about a team celebration. From the halloween event, or the volunteering day, or the town-hall celebrations.
Celebrations foster memorable moments, building up to a memorable employee experience.
The way we celebrate - that’s where I want to bring our conversation to. The present and the future of work is in the remote and hybrid realm. And our old ways to celebrating don’t exist there.
We need a new way for teams to celebrate at work. Something that orchestrates the grand annual days and the small team wins, and the work anniversaries and onboarding sessions that make them feel special, and the insanity of halloween celebrations, and the emotions we felt as a team on volunteering day.
Something that helps us foster those memorable moments with celebrations in the future of work.
Goodera Cultures is the new way to celebrate at work.
We believe that the problem is three-fold: Identifying opportunities to celebrate, orchestrating celebrations, and making celebrations memorable. Goodera Cultures solves to automate the operational overhead, and ensure a memorable experience for every celebration.
Celebration Calendar - Goodera Cultures automates aggregation, discovery, and selection of celebrations to put on your calendar - Never miss out on a moment again.
Work Milestones: From work anniversaries and team off-sites to promotions and team wins. We split milestones in three buckets: Individual milestones, team milestones, and organisation milestones.
Social events: From celebrating festivals to addressing critical people and social missions like diversity, inclusion, accessibility and more. We match events to your cultural preferences and corporate social mission.
Orchestrating celebrations - Goodera Cultures provides seamless scheduling engine for both, remote and hybrid celebrations. The ease-of-use of your everyday web conferencing tool, and the capabilities of a bespoke event planning team - Baked right into a handy calendar for your team.
Memorable experiences - Goodera Cultures features some of the world’s best hosts for your team: From ice-breaker sessions and team-building exercises, to cocktail lessons and Zumba classes, deliver a memorable employee experience.

The new normal needs a new way for organisations and teams to celebrate together.


Content

Content strategy is based on 2 goals:
We want to show up on every avenue where market is looking for us. [Performance - Ads/Organic/Social]
We want to get the eyeballs of people responsible for culture within a team or organisation. [Brand - Subscribers, Partnerships, Leadership, Followers]

There are three buckets of events catered to by our inventory:
Social Events [Halloween, MLK Day, Pride month, Diwali, Hispanic Heritage, Earth Day] etc. - Events inspired by society.
Milestone Events [Onboarding, Weekly review, Team wins, Work anniversaries, Team bonding] Events derived from employer-employee relationship. We see these celebrations at work in broadly three buckets:
Individual milestones: Employee birthdays, work anniversaries, recognitions, promotions etc.
Team milestones: Project kickoff or completions, goals and retrospectives, weekly or monthly off-sites etc.
Organisation milestones: Town-halls, growth or funding milestones, culture and social celebrations etc.
Water cooler Events [Cocktails, trivia, coffee, salsa] - Just fun.

We build content areas based on the above two lists:
Content Mapping
Topical
Goal
Calendar
Audience
1
Ethnic celebrations
Performance
Social
All employees
2
Team building
Brand
Performance
Milestone-Team
Team leaders
3
Team Engagement
Brand
Performance
Milestone-Team
Team leaders
4
D&I, ESG Celebrations
Performance
Social
All employees
5
Cause-Based
Performance
Social
All employees
6
Employee experience
Performance
Brand
Milestone-Organization
Culture Leaders
7
Employee engagement
Performance
Brand
Milestone-Organization
Culture Leaders
8
Company culture
Brand
Milestone-Organization
Culture Leaders
9
Better Team Leadership
Brand
Milestone-Team
Team leaders
10
Fun at work
Performance
Milestone-Organization
Culture Leaders
11
Team Motivation
Brand
Performance
Milestone-Team
Team leaders
12
Fun at work
Performance
Milestone-Team
Team leaders
There are no rows in this table
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We will distribute content through:
Performance: Search (Paid, Organic), Display, Social
Brand: Referrals, Partnerships
Audience Building: Slack bot, Newsletter




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