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10 Years Ago...
10 Years Ago...

I breathlessly scrambled to pick up my phone...

“OMG!!! Sally, check it out - someone just joined!”

In July 2012, exactly 10 years ago, a music producer called Marc became the first-ever member of my first-ever online program called "Start Now, Finish Fast".

It was a moment I’ll never forget. As launching my first program was (bar having 4 kids) the most difficult and rewarding experience of my life.

And now, 10 years feels like a milestone.

Something to celebrate...

The Birthday Gift

So here's Make Music Your Life's 10-year birthday gift - to YOU

Imagine investing 30,000+ hours coaching, thinking through and developing ways to help 20,000+ musicians improve their music production.

Running 1000s upon 1000s of musical experiments simultaneously with music producers at every skill, success and experience level.

Imagine them reporting back with questions and reports on what happened, what worked and what didn't.

Imagine using that feedback constantly to change, update and alter your assumptions, approach and methods.

If you did this for a decade, day in, day out, would you make music the same way you are now?

What would you now realise, know and understand about music, the process and creativity?

How many breakthroughs would you have had?

To create your "10 year gift", I've tried to figure out how many I've had...

SHORT VERSION: I've lost count.

I couldn't accept that the s**t-show most people (including me) call "workflow" is "how it has to be".

I wouldn't accept the creative process as a magical "black box" that can't be explained.

I didn't accept that this mysterious "force" should not be touched in case I ruined it...

(You wouldn't believe the number of rude abusive emails I've had over the last decade. Because I dared question this sacred cow.)

But through ongoing experimentation and improvement...

New Discoveries

I've discovered 100s upon 100s different ways of making music.

Almost none I've seen taught anywhere else.

Going to base principles, questioning everything, and always assuming there's a better way has made this abundantly clear:

"Best practice" is the worst practice!

(If you think that can't be true, I know! I had the same reaction. This is highly counter-intuitive, and one of the approaches I'll prove HAS to be true.)

So through the next pages, I will share the top 10 breakthroughs I've had in 10 years of coaching.

When you apply what I'm about to give you...

Here's what will happen

You'll spend less time in the studio making more high-quality music.

You'll transform doubt and uncertainty about a track into a crucial stage of your music improvement process.

You'll avoid all of these:

The "Course Quagmire"

The "Tutorial Trap"

The "Information Avalanche"

"Option Overload"

"Gear Acquisition Syndrome"

...or any other versions of them. As they're all symptoms of exactly the SAME problem.

You'll replace the all-too beguiling lie of the tortured, crazy genius with a boring fact...and have far more fun making better music!

Instead of pretending your current opinion of your music is correct...you'll accept this "clear as day" fact:

Your judgement is unreliable.

Then use this "inconvenient truth" to IMPROVE your music.

You'll go from "cookie-cutter generic" music or "I don't know what genre" to:

"THIS is my unique, distinctive sound" - by making a single shift in your approach.

You'll discover the hidden reason the modern music production process is working AGAINST our psychology. I’ll give you exactly how to fix it.

(This one only hit me in the last couple of months).

You'll become certain you can always make great music, with or without inspiration. Whether you’re in the right "mood" or not.

You'll start a practice they didn't teach me in my Oxford music degree (or anywhere) for the most significant shift in your ability to make better music.

Finally, I’ll give you the master key to unlock ANY problem, musical or otherwise.

The Magic Music Machine

Also, every breakthrough over the last decade is part of the Music Machine system. So the second way we’re celebrating 10-years is by launching the all-new Magic Music Machine training.

To know more about the Magic Music Machine, click the button to get all the details

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Double the Quantity & Quality of Your Music Here

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Onwards & upwards!

“The single biggest brake on your progress is deference to an unquestioned authority.

Question everything. Test your guesses with an open mind. Assume there’s always a better way.”

🤓