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10 Music Breakthroughs in 10 Years


PING!!!

I breathlessly scrambled to grab my phone...
“OMG!!! Sally, check it out - someone just joined!”
Exactly 10 years ago, a music producer called Marc became the first-ever member of my first online program "Start Now, Finish Fast". This was a moment I’ll never forget. Launching my first program was (bar having 4 kids) the most difficult and rewarding experience of my life. And now, 10 years feels like a milestone. Something to celebrate...

Your Birthday Gift

Imagine investing 30,000+ hours coaching, thinking through and developing ways to help 20,000+ musicians improve their music production. Imagine running 1000s upon 1000s of musical experiments simultaneously with music producers at every skill, success and experience level. Imagine them reporting back with questions and feedback on what happened, what worked and what didn't. Imagine using that feedback to change, iterate and update your assumptions, approach and methods.
If you did this for a decade, day in, day out...
Would you make music in the same way you are now?
What might you now understand about music and your music production process?
How many breakthroughs could you have had?
For your “10 year gift” from Make Music Your Life, I’d like to give you a set of shortcuts. So I attempted to figure out how many breakthroughs I’ve had from 10 years coaching.
SHORT VERSION: I've lost count.
I couldn't accept that the s**t-show most people (including me) call "workflow" is "how it has to be". I wouldn't accept the creative process as a magical "black box" that can't be explained. I didn't accept that this mysterious "force" should not be touched in case it was ruined. You wouldn't believe the number of rude and abusive emails I've had over the last decade. All because I dared question this sacred cow.
But through ongoing experimentation and improvement, I’ve discovered many 100s of different ways to make music. Almost none I've seen mentioned anywhere else. Going to base principles, questioning everything, and always assuming there's a better way has made this abundantly clear:

"Best practice" is the worst practice.

You see, while the intentions behind “best practice” are noble, at the core of best practice is a deference to an unquestioned authority. This is the biggest brake on your progress (and all human progress.)
So through I will share the biggest 10 breakthroughs I've had in 10 years of coaching. These breakthroughs challenge basic assumptions about music. They question accepted wisdom. And they suggest better ways forward than “best practice”.

The 10 Breakthroughs:

Best Practice
A Better Way Forward?
1
More time and effort equals better music.
Time and effort are not the same as better music.
2
Listen criticially and analytically
Listen without judgement FIRST.
3
etc
etc
There are no rows in this table

Introducing: The Magic Music Machine

Every breakthrough above is part of the Music Machine system. So the second way we’re celebrating 10-years is by launching the all-new Magic Music Machine training.
To know more about the Magic Music Machine, click the button to get all the details

END OF POST

Here's what will happen

You'll spend less time in the studio making more high-quality music.
You'll transform doubt and uncertainty about a track into a crucial stage of your music improvement process.
You'll avoid all of these:
The "Course Quagmire"
The "Tutorial Trap"
The "Information Avalanche"
"Option Overload"
"Gear Acquisition Syndrome"
...or any other versions of them. As they're all symptoms of exactly the SAME problem.
You'll replace the all-too beguiling lie of the tortured, crazy genius with a boring fact...and have far more fun making better music!
Instead of pretending your current opinion of your music is correct...you'll accept this "clear as day" fact:
Your judgement is unreliable.
Then use this "inconvenient truth" to IMPROVE your music.
You'll go from "cookie-cutter generic" music or "I don't know what genre" to:
"THIS is my unique, distinctive sound" - by making a single shift in your approach.
You'll discover the hidden reason the modern music production process is working AGAINST our psychology. I’ll give you exactly how to fix it.
(This one only hit me in the last couple of months).
You'll become certain you can always make great music, with or without inspiration. Whether you’re in the right "mood" or not.
You'll start a practice they didn't teach me in my Oxford music degree (or anywhere) for the most significant shift in your ability to make better music.
Finally, I’ll give you the master key to unlock ANY problem, musical or otherwise.

The Magic Music Machine

Also, every breakthrough over the last decade is part of the Music Machine system. So the second way we’re celebrating 10-years is by launching the all-new Magic Music Machine training.
To know more about the Magic Music Machine, click the button to get all the details

Onwards & upwards!

“The single biggest brake on your progress is deference to an unquestioned authority.

Question everything. Test your guesses with an open mind. Assume there’s always a better way.”
🤓














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