Explore

SUMMARY 🚀

Phase l: Find the sources of supply

Phase ll: Grow the IG to 1k followers with VA’s and scraping

Phase lll: Throw a huge launch party to gain a critical mass of downloads → then convert them to a network of habitual app users

Everything comes together

Highlight the biggest parties on the story, use the newfound clout to get other significant hosts to join, funnel the school from IG followers → Poppin app, use hosts as affiliate nodes to crowdsource content & user-acq. flywheel by posting in network, get enough moderation and enough individual contributors (hosts + orgs + WTM + social hub) for Poppin to become the source of truth for going out and IRL shit and reach escape velocity (grows & maintains on its own - Davis level)

—

Create discovery you can't ignore

Create discovery you can't forget about

Create discovery you can't avoid

Scraping

Marketing

Content Automation

⚙️

PHASE 1

IG is growing & we’ve completed Sourcing

⁠

Sourcing 🏗️⁠

IG Growth 🧑🏼‍🚀⁠

🛫

PHASE 2

Consistent critical mass, big hosts, some people checking the app independently

⁠

Launch⁠

🎊

🚀

PHASE 3

Most of the school’s events every week, significant portion of the school checking the app consistently for moves

Phase llll: FLYWHEEL

events, hosts, attendees, frats, clubs, friends, bars, businesses, etc etc are flowing through Poppin in a self-sustaining feedback/growth loop.

The two cofounders could die in a plane crash and 6 months later there’d be no impact to the phase llll school.

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