1. Tiered Readiness Model (mirrors the Services Ladder)
Structure partner enablement across four tiers that match the Go Services Ladder stages:
2. Core Enablement Assets to Build
For each of the four core service categories:
AI Workflow Assessment → Provide a discovery interview guide, a workflow audit template, and a prioritization scoring rubric Implementation & Integration → Provide technical deployment runbooks, system integration checklists (CRM, knowledge systems, etc.), and agent configuration guides Enterprise AI Rollout → Provide adoption playbooks, onboarding decks, governance policy templates, and KPI tracking frameworks Custom Agent Development → Provide agent design sprints, use case libraries (sales, support, compliance, engineering), and code/config starter packs 3. Go-to-Market Enablement
Help partners package and sell their services:
Service Packaging Templates — pre-built SOW structures for each service type Pricing Guidance — suggested T&M and fixed-fee models by stage Case Study Templates — format for documenting proof-of-value wins Sales Plays — discovery questions, objection handling, and proposal decks 4. Partner Progression Path
Define clear criteria for partners to advance tiers:
Certifications (platform, workflow, agent development) Completed deployment milestones Customer satisfaction / productivity metrics documented Revenue thresholds or deal sizes 5. Measurement & Success Metrics
Equip partners to prove ROI to customers:
Time saved per workflow automated Adoption rates across teams Number of agents deployed Pipeline attributed to services engagements What to Build First
As a PM, I'd recommend prioritizing in this order:
Discovery & Assessment Kit — lowest barrier to entry, gets partners in front of customers quickly Implementation Runbook — most partners start at Stage 1, so this is highest volume Custom Agent Use Case Library — high differentiation value, drives Stage 3 expansion Transformation Program Methodology — for your top-tier strategic partners