How to use this kit: Work through each section in order with your partner. Start with the Partner Readiness Scorecard, move into the Workflow Discovery Questions, then use the Service Design Worksheet to map the right engagement. The output is a recommended services path and a proof-of-value scope.
Framework Overview
This kit gives you and your partners a repeatable process for moving from first conversation → scoped services engagement.
It has four parts:
Partner Readiness Scorecard — assess where the partner is on the Services Ladder Customer Workflow Discovery Questions — structured questions to surface AI automation opportunities AI Readiness Assessment — evaluate the customer’s organizational readiness Service Design Worksheet — translate findings into a recommended services path Most successful engagements begin with a 60–90 minute discovery session using sections 2 and 3, followed by a scoped proposal using section 4.
Part 1: Partner Readiness Scorecard
Use this before designing a services engagement. It tells you which stage of the Go Services Ladder the partner is ready to operate at — and where they need enablement before moving forward.
Instructions: Score each dimension 1–4. Total score determines recommended starting stage.
Scorecard Interpretation
Michelle’s note for PMs: If a partner scores below 10, prioritize technical enablement and a supervised pilot before scoping a billable services engagement. Premature commitments create delivery risk.
Part 2: Customer Workflow Discovery Questions
Use these questions in your first 60-minute discovery session with the partner and their customer. The goal is to surface the workflows, pain points, and systems that are best suited for AI automation.
Organize the conversation across four areas:
What You're Listening For
What kind of agent should be built?
About their product
What does your tool/app do, and who uses it? What's the core workflow those users are in when they would need help? Think connection or integration with another tools. Take one persona and list all of the tools that they use Marketing: HubSpot, Figma About their data
Do you have a public API or MCP server? What can it read/write? What's the richest data they have — contacts, documents, tasks, content? About the user
Which team or persona are we targeting first? (Sales, engineering, product, etc.) What are they actively writing when they'd use this? (Emails, tickets, docs, Slack messages?) About the moment
Is there a specific pain point that's obvious and demo-able in 30 seconds? Do users need to act on something (rewrites, CRUD) or just know something (lookup, search)? Those last two are the most important for scoping a prototype. The answers tell you whether to lean into screen annotations (writing + rewrites), the knowledge layer (rich data + search), or an MCP integration (taking action in their product).
The single most useful thing a partner can tell you: "Here's what our users are typing right now, and here's what they wish they didn't have to do manually." That's your agent.
Part 3: AI Readiness Assessment
After the discovery conversation, use this assessment to score the customer’s organizational readiness. This determines whether to recommend a proof-of-value deployment first or whether the organization is ready for a full transformation program.
Instructions: Score each dimension 1–3. Use the readiness bands below to determine the recommended engagement type.
Readiness Bands
PM Guidance: Customers scoring 7–11 are not ready for a transformation program yet — and partners who over-sell at this stage risk failed deployments. Recommend a scoped proof-of-value focused on a single high-visibility workflow. Success there creates the internal momentum needed to expand.
Part 4: Service Design Worksheet
Use the outputs of Parts 1–3 to design the recommended services engagement. Fill this out with the partner before writing a proposal or SOW.
This worksheet produces: a recommended services path, a proof-of-value scope, and the metrics that will define success.
Recommended Engagement Paths
Based on the combination of partner readiness and customer AI readiness, use this matrix to recommend the right starting engagement.
How to Use This Kit: Recommended Flow
Before the partner meeting — complete Part 1 (Partner Readiness Scorecard) using what you already know about the partner During the first discovery session — run through Part 2 questions with the partner and their customer contact After the session — score Part 3 (Customer AI Readiness Assessment) based on what you heard In the follow-up call — complete Part 4 (Service Design Worksheet) with the partner to scope the engagement Output — use the Recommended Engagement Paths matrix above to confirm the services path, then hand off to the partner to build the proposal Tip for PM: Run this process with your top 3–5 partners first to build reusable case examples. Each completed kit becomes a reference template you can share across the partner team.
Next Steps: Once an engagement is scoped, connect the partner with Technical Enablement (Implementation Blueprint) and ensure they have access to the Agent Builder documentation. For Stage 3–4 engagements, loop in a Superhuman Solution Architect for co-delivery support.
Agent Identifier Workflow
List the persona and the top X apps/tools they use for what purpose
Marketing Stack Examples