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Matt - Partner Onboarding Content Proposal

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This proposal outlines a revised learning track structure for onboarding new partners within the Allbound system. The updated structure organizes the content in a sequential manner that builds on each topic. Once the foundational concepts are established and the core sales narrative is understood, learners will progress to understanding how Grammarly fits into specific verticals or buyer persona scenarios.

Learning Track 1 - Grammarly Foundations

ℹ️ This learning track aims to solidify a partner’s understanding of our products, our market position, and how to effectively present a comprehensive Grammarly Business narrative pitch.
Demystifying AI (WIP)
TBD
AI & Grammarly Agents () ✅
Grammarly’s Approach to AI Models ()
GB Foundations ()
Product Messaging
Products
Packaging
Features by Role (including recent releases)
Grammarly’s Annual Report ()
Trust at Grammarly ()
Overview of Trust at Grammarly
How We Talk About Security
How We Talk About Privacy
How We Talk About Responsible AI
Common Questions
Competitive Landscape ()
Adjacent, Secondary, and Primary Competitors
ChatGPT Spotlight
Microsoft Spotlight
Solutions & Messaging
GB Narrative Best Practices ()
Building Trust and Setting Up the Problem
Showing the Better Way
Why the Current Approach Isn’t Working
Grammarly as a Solution
Grammarly Proof Points

Learning Track 2 - Partner Logistics

ℹ️ This learning track will consolidate all operational details a partner needs to know to register and close a deal with Grammarly.
Quoting & Deal Registration

Learning Track 3 - Grammarly for CX ()

ℹ️ A structured approach for the customer experience (CX) use case, examining the CX buyer comprehensively from motivations and challenges to specific strategies that help us win.
CX Org Structure
CX Buyers
Goals & KPIs, Top Priorities, Pain Points & Challenges
Discovery
The Big Three
Common Discovery Questions
Competitors
EAL Playbook

⚠️ Out-of-scope for this proposal

Learning Track 4 - Grammarly for Education
IT Buyer
Provost/Academic Affairs Buyer
Learning Track 5 - Grammarly for Enterprise AI
IT Buyer
Marketing Buyer
DEIB Buyer




megaphone

Logistical Considerations

Exists, but needs to be updated
Demystifying AI
Product Offering
Security Posture
Competitive Landscape
Grammarly Business Narrative Best Practices

Exists, but needs to be partnerized
Grammarly’s Approach to AI Models (
)
Grammarly’s Annual Report

Does not exist, yet
Won deal stories
Customer library / logo slides

📣 Keeping Content Up-to-Date

As the manager of content upkeep for the RevTeam Onboarding program, I will ensure that future updates are incorporated into the Partner Portal. However, I will need a member of the Partner Program team to assist in converting this content into partner-facing materials.

❓Open items:

What are the learning track structure capabilities in Allbound?
What are the course creation capabilities in Allbound?
SCORM capabilities?
Do we want to include Grammarly’s Annual Report?
Do we want to include Won Deal Stories?
Do we want to include Customer Story Library / Logo slides? How do we include that today?
Do we want to include Grammarly’s Approach to AI Models content?
💡iframe within coda doc

Current Sana Training

Onboarding
Superhuman 101
Coda-Superhuman-Grammarly
Grammarly for Education - old?
Our products - old?
Grammarly Enterprise 101 - old?
RevTeam Onboarding
AI & Agents
CX Buyer Persona
Marketing Buyer Persona
IT Persona
Other
Superhuman Go
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