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Grammarly Sales Enablement



Course Objectives
Seller Learning Objectives
Students will understand...
Who Grammarly is as a company, and what space we serve.
Grammarly’s enterprise qualifications
Grammarly’s Business offerings in this space, the top competitors, and why Grammarly wins.
Overview of Grammarly and it’s agents.
How Grammarly is priced.
Industry & Market Challenges
How Grammarly is priced and packaged

Students will demonstrate knowledge...
Top challenges that Grammarly solves
Basic functions/use of Grammarly
Students will learn...
Key use cases
Top personas and the relevant messaging that would resonate with them
Grammarly Discovery questions & qualification guides
Objection handling
Market trends in AI and communication (where they are communicating, slower AI adoption)
How Agents, Style Guides, Snippets, and admin reporting capabilities transform Grammarly into an enterprise too
Key case studies of successful implementations
Students will be able to use and explain...
Pitch Deck
Competitive positioning & Grammarly Battlecards
Coda pricing difference between Maker and Enterprise
Students will think...
About AI’s impact on customers to date.
Where communication takes place (100s of apps)
How Grammarly and its agents fit in with their company's product and services portfolio.
About the next five prospects that they should be reaching out to about Grammarly
About how their customers measure ROI
Students will be able to apply...
What pain points their five prospects have and how Grammarly and agents might solve them
Set up a call with a Grammarly AE to strategize on the 5 prospects
How they could apply the ROI calculator?
Students will have an appreciation...
How individuals, teams, and companies function better when Coda is deployed vs. the competition
If there is another persona they are highly engaged with, how can a new version of an HQ be created to solve a need
Students will be able to give examples...
How Grammarly can change how work gets done in teams and across teams
There are no rows in this table
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Potential Assessment Requirements

Written exam (85% passing score) - X questions
Shadow 1-2 sales calls with certified reps
Deliver 1 recorded product demo
Recorded Role-play assessment
Problem Statement with examples of how GB solves that problem
What top 3 discovery questions would they use?
How would they calculate the ROI?

GB Core Plan for Core Accreditation

Table
Section
Item
Due Date
Notes
4
1 - High-level value prop - why should partners care -
2 - What the product is - Partner GB Training - Sana
3 - 3–4 flagship cross-persona outcomes - GB Training - Sana
4 - Case Studies
3
1 - How to register a GB deal
2 - Where pricing lives
3 - When to pull in the SH team
3
1 - Standard discovery → demo → proposal flow.
2 - High-level ICP and “who we win with most often.”
3 -
ROI Calculator
⁠
⁠
2
1 - ChatGPT/Copilot/Gemini story
2 - 1–2 biggest category competitors (beyond ChatGPT/Copilot/Gemini)
3
Multiple Choice Questions - 15
Feature - Function match
Capstone: Deal Simulation
3
Sana
Partner Portal
Capstone
1
Get feedback from 2 partners
1
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1
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