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Grammarly for Education Sales Enablement



Course Objectives
Seller Learning Objectives
Students will understand...
Who Grammarly is as a company, and what space we serve.
Grammarly’s enterprise qualifications
Grammarly’s Business offerings in this space, the top competitors, and why Grammarly wins.
Overview of Grammarly and it’s agents.
How Grammarly is priced.
Industry & Market Challenges
How Grammarly is priced and packaged

Students will demonstrate knowledge...
Top challenges that Grammarly solves
Basic functions/use of Grammarly
Students will learn...
Key use cases
Top personas and the relevant messaging that would resonate with them
Coda Discovery questions & qualification guides
Objection handling
Market trends in AI and communciation (where they are communicating, slower AI adoption)
How Agents, Style Guides, Snippets, and admin reporting capabilities transform Grammarly into an enterprise too
Key case studies of successful implementations
Students will be able to use and explain...
Pitch Deck
Competitive positioning & Grammarly Battlecards
Coda pricing difference between Maker and Enterprise
Students will think...
About AI’s impact on customers to date.
Where communication takes place (100s of apps)
How Grammarly and its agents fit in with their company's product and services portfolio.
About the next five prospects that they should be reaching out to about Coda HQs
About how their customers measure ROI
Students will be able to apply...
What pain points their five prospects have and how Grammarly and agents might solve them
Set up a call with a Grammarly AE to strategize on the 5 prospects
How they could apply the ROI calculator?
Students will have an appreciation...
How individuals, teams, and companies function better when Coda is deployed vs. the competition
If there is another persona they are highly engaged with, how can a new version of an HQ be created to solve a need
Students will be able to give examples...
How Grammarly can change how work gets done in teams and across teams
There are no rows in this table
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Potential Assessment Requirements
Written exam (85% passing score) - X questions
Shadow 1-2 sales calls with certified reps
Deliver 1 recorded product demo
Recorded Role-play assessment
Problem Statement with examples of how G4E solves that problem
What top 3 discovery questions would they use?
How would they calculate the ROI?

Grammarly for Education Plan for Accreditation

By Section
Section
Item
Due Date
Notes
4
1 - High-level value prop - why should partners care -
Open
2 - What the product is - Partner Training - Sana
Open
3 - 3–4 flagship cross-persona outcomes - Partner Training - Sana
Open
4 - Case Studies
Open
3
1 - How to register a G4E deal
Open
2 - Where pricing lives
Open
3 - When to pull in the SH team
Open
3
1 - Standard discovery → demo → proposal flow.
Open
2 - High-level ICP and “who we win with most often.”
Open
3 - ROI Calculator
Open
2
1 - ChatGPT/Copilot/Gemini story
Open
2 - 1–2 biggest category competitors(beyond ChatGPT/Copilot/Gemini)
Open
3
Multiple Choice Questions - 15
Open
Feature - Function match
Open
Capstone: Deal Simulation
Open
1
Get feedback from 2 partners
Open
3
Sana
Open
Partner Portal
Open
Capstone
Open
1
GA
Open
⁠
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