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Content Sources



Content Sources
Source
Description
Content - from Kristen
Product overview
Competitive positioning
Discovery & qualification guides
Objection handling
Pitch decks & messaging
Pricing & packaging
Assets - from Kristen
Pitch decks & messaging
Competitive positioning
Discovery & qualification guides (ex: BANT)
Pricing & packaging
Objection handling
Content - from Michelle
Why this order works: It mirrors the customer's buying journey—starting with "Do I have this problem?" and ending with "Can we actually implement this?" It also builds from strategy (why/who) to tactics (how/what).
Why
Value Prop
Messaging
Target Persona(s)
Challenges
Discovery Questions
Common Use Cases/proof points
Product overview (What)
Competitive positioning
Demoing
Pricing & packaging
Objection handling
Matt’s Framework
1. Understanding → Demonstration of knowledge
Focus: Comprehension and retention
Outcome: Students can show they've grasped the material through tests, explanations, or presentations
2. Learning → Use and explanation
Focus: Acquisition and articulation
Outcome: Students can both apply what they've learned and explain it to others, showing deeper processing
3. Thinking → Application
Focus: Cognitive engagement and analysis
Outcome: Students can transfer their thinking to new situations and solve problems independently
4. Appreciation → Providing examples
Focus: Recognition and valuing
Outcome: Students can identify instances, make connections, and recognize significance in various contexts
There are no rows in this table


Content - from Kristen
Assets - from Kristen
Content - from Michelle
Matt’s Framework
Product overview
Competitive positioning
Discovery & qualification guides
Objection handling
Pitch decks & messaging
Pricing & packaging
Pitch decks & messaging
Competitive positioning
Discovery & qualification guides (ex: BANT)
Pricing & packaging
Objection handling
Why this order works: It mirrors the customer's buying journey—starting with "Do I have this problem?" and ending with "Can we actually implement this?" It also builds from strategy (why/who) to tactics (how/what).
Why
Value Prop
Messaging
Target Persona(s)
Discovery Questions
Challenges
Common Use Cases
Product overview (What)
Competitive positioning
Demoing
Pricing & packaging
Objection handling

1. Understanding → Demonstration of knowledge
Focus: Comprehension and retention
Outcome: Students can show they've grasped the material through tests, explanations, or presentations
2. Learning → Use and explanation
Focus: Acquisition and articulation
Outcome: Students can both apply what they've learned and explain it to others, showing deeper processing
3. Thinking → Application
Focus: Cognitive engagement and analysis
Outcome: Students can transfer their thinking to new situations and solve problems independently
4. Appreciation → Providing examples
Focus: Recognition and valuing
Outcome: Students can identify instances, make connections, and recognize significance in various contexts
There are no rows in this table

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