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The 3 Hour (Remote) Brand Sprint
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Personality Sliders

In this exercise, you’ll position your company’s “sliders” between pairs of brand extremes.
Each person places a sticker where they believe the company is on the axis between these extremes. If you want to think about where you're going to put your stickers beforehand, that's for the best.

We'll discuss any outlier decisions and then we’ll check the box to highlight the
@Decider
‘s final picks.
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Start
Mins to discuss
00
30
Time Left
-

Instructions
Place stickers individually (5 mins)
Discuss publicly (20 mins)
@Decider
updates their choices if needed (5 mins)
Check the box below to highlight the
@Decider
‘s pick

Personality Scales
Highlight
@Decider
‘s picks
Search
Option A
Very A
Slightly A
Neutral
Slighty B
Very B
Option B
1
Elite
circled reaction
BD
LT
AD
circled reaction
circled reaction
circled reaction
MJ
FM
MM
circled reaction
Mass appeal
2
Serious
circled reaction
LT
circled reaction
MJ
circled reaction
AD
circled reaction
FM
BD
circled reaction
MM
Playful
3
Conventional
circled reaction
circled reaction
circled reaction
circled reaction
circled reaction
BD
MJ
MM
+3
Rebel
4
Friend
circled reaction
circled reaction
MJ
FM
circled reaction
MM
BD
circled reaction
circled reaction
LT
AD
Authority
5
Mature & Classic
circled reaction
circled reaction
circled reaction
circled reaction
MM
LT
FM
AD
circled reaction
BD
MJ
Young & Innovative
There are no rows in this table



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