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The 3 Hour (Remote) Brand Sprint
The 3 Hour (Remote) Brand Sprint
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Personality Sliders

In this exercise, you’ll position your company’s “sliders” between pairs of brand extremes.
Each person places a sticker where they believe the company is on the axis between these extremes. If you want to think about where you're going to put your stickers beforehand, that's for the best.
We'll discuss any outlier decisions and then we’ll check the box to highlight the
@Decider
⁠
‘s final picks.
⁠
Start
Mins to discuss
00
30
Time Left
-
⁠

Instructions

Place stickers individually (5 mins)
Discuss publicly (20 mins)
⁠
@Decider
⁠
updates their choices if needed (5 mins)
Check the box below to highlight the
@Decider
⁠
‘s pick

Personality Scales

⁠
⁠
Highlight
@Decider
⁠
‘s picks
Option A
Very A
Slightly A
Neutral
Slighty B
Very B
Option B
1
Elite
BD
AD
MJ
FM
MM
Mass appeal
2
Serious
MJ
AD
FM
BD
MM
Playful
3
Conventional
BD
MJ
MM
+3
Rebel
4
Friend
MJ
FM
MM
BD
AD
Authority
5
Mature & Classic
MM
FM
AD
BD
MJ
Young & Innovative
There are no rows in this table
⁠


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👉 Next up:
Competitive Landscape
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