Run Your Sprint

Today we're deciding on our brand values.

Values are helpful for brand decisions, but they’re not the whole picture—you need to know who you’re talking to.

What will your company make in 5, 10, 15, or 20 years?

In this exercise, you’ll position your company’s “sliders” between pairs of brand extremes.

We need to know why we're in business—and talk about it.

For our final act, we'll put together a competitive landscape overview!

What are our company's top values?