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Run Your Sprint
Consider this your handbook for running your own 3 hour brand sprint. Copy this doc to share it with your team.
Welcome!
Today we're deciding on our brand values.
20 Year Roadmap
What will your company make in 5, 10, 15, or 20 years?
What, How, and Why
We need to know why we're in business—and talk about it.
Company Values
What are our company's top values?
Top 3 Audiences
Values are helpful for brand decisions, but they’re not the whole picture—you need to know who you’re talking to.
Personality Sliders
In this exercise, you’ll position your company’s “sliders” between pairs of brand extremes.
Competitive Landscape
For our final act, we'll put together a competitive landscape overview!
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