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What Your Employees Need and Can't Tell You - Supporting Materials
"It's Not About The Cookie" Worksheet for MANAGEMENT and CHANGE
Download the PDF
. This is in the process of being expanded so please check back for updated versions!
What is the scent of the cookies (
priming
)? Where is your communication coming off like “burnt popcorn”?
Where can you consider
social proof
and
herding
(lines and reviews)?
Where can you incorporate the gift of transparency (
reciprocity
)?
Where can they have some ownership (
loss aversion
/endowment effect/IKEA effect)?
How is time pressure making their mind too stressed (
scarcity
)?
Are you
framing
the message right? What other frames might work better?
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