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The Brainy Business Supporting Content
What Your Employees Need and Can't Tell You - Supporting Materials

"It's Not About The Cookie" Worksheet

. This is in the process of being expanded so please check back for updated versions!

What is the scent of the cookies (priming)? Where is your communication coming off like “burnt popcorn”?

Where can you consider social proof and herding (lines and reviews)?

Where can you incorporate the gift of transparency (reciprocity)?

Where can they have some ownership (loss aversion/endowment effect/IKEA effect)?

How is time pressure making their mind too stressed (scarcity)?

Are you framing the message right? What other frames might work better?

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