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👈1. Start Here!
— you only need to do this once. Going forward you may log in at any time with your username and password.
Watch this 10-minute video by the founder & CEO of
and designer of
2. Five-Step Summary
Follow these steps to get started:
Become familiar with
as a student and instructor
your Simulations — or ask us to help by scheduling a
Personal Onboarding Webinar
students with our ready-to-use resources — see 📋
As students play the simulation, consider if and when you want to provide
along the way
The steps above are detailed below.
3. Learn How to Play
For Instructors (Simulation Managers)
As an instructor (Simulation Manager), the best way to learn GoVenture CEO is to play it as a student (player), as follows:
Create a new Simulation Competition and choose a QuickStart. Consider choosing one of the more advanced options with all the business modules turned on so that you can try the various business modules and decide which ones should be used with your students.
Turn ON the Computer Players so that you have competition.
For TIME ADVANCE, choose PLAYER ADVANCE, which allows you to advance the simulation by clicking the GO button in the simulation.
For BUSINESSES & TEAMS, choose 1 Player-Run Business
Click CREATE to generate a Simulation Number.
Click PLAY to join the Simulation Number.
Play the Simulation Competition for a few periods. While playing, you can switch to your Simulation Manager dashboard to review the various reports and features that are available to instructors.
For Students (Players)
Use this document to onboard students
The best way for students (players) to learn GoVenture CEO is to watch the
and read the
. These resources are available in the yellow
Tutorials and Guides
tile when students log in to GoVenture CEO.
information is particularly useful.
Encourage players to use the in-game
and to call their
while they play.
Students also have access to a 160-page 📙
that helps them learn the fundamental concepts of business as they are applied in the GoVenture CEO simulation.
Tutorial Video— How To Play
VIDEO — GoVenture CEO Tutorial
4. Create and Manage Simulations
You must create a Simulation Competition before you or any players can join to play. This should be the first thing that you do. Once a Simulation Competition has been created, you can manage it using the options provided.
VIDEO— How to Create and Customize Simulations
4.1 Schedule and Duration of Play
The Simulation Manager controls how quickly a Simulation Competition will progress.
The Simulation Competition can advance as often as once per day, automatically (at approximately 3AM ET) without any intervention, based on the dates chosen. This is the best option for a Simulation Competition that will span days and weeks. Note that the simulation displays
, not your local time zone.
The Simulation Competition can be advanced at any time with the click of a button by the Simulation Manager. This is the best option for a Simulation Competition that will span a few hours, or one that requires more customized advancing than is provided by the automatic advance option.
Players can advance the simulation to the next period by clicking a button. With this option, players compete on their own against computer competitors, but not against human competitors because each player's simulation is independent from the others. This option is useful when you want to allow players to progress through the simulation at their own pace.
NOTE: A Simulation Competition that is set to Automatic Advance can also be advanced manually at any time.
It is up to the Simulation Manager to decide how much time will be provided to players between advances in order to make and save their business decisions. The actual amount of time required to navigate the software to make and save business decisions is very short – generally only a few minutes. However, it is the thinking required that is the most time-consuming, such as reviewing reports and contemplating strategy.
On average, it may take 15-40 minutes each period for a player acting alone to make thoughtful decisions (or one hour or more for thorough analysis). With team play, at least one hour or more per period is often needed to allow for communication and consensus. It is up to the Simulation Manager to determine how much time pressure will be applied.
4.2 Depth of the Experience
When creating a Simulation Competition, there are a number of business modules and features that can be turned ON or OFF to increase or decrease the depth of the experience. The more business modules and features that are turned on, the more difficult the simulation becomes for players because they will be faced with more decisions to make and more factors to consider.
To determine which modules should be turned on or off, consider playing a QuickStart simulation to give them a try before creating a Simulation Competition for students to play (see
It is usually better to start with a simpler Simulation Competition and advance to a more comprehensive Simulation Competition later, if it makes sense to do so. Have students play a basic practice simulation and determine their comfort with a more advanced simulation.
Having students play in teams may help students learn from each other. Or, consider allowing students to choose whether to play on their own or in teams of mixed sizes (GoVenture CEO allows teams of any size within the same Simulation Competition).
If you have students with varied experience, consider putting them in teams that balance their experience levels.
Consider running two different Simulation Competitions simultaneously, one more advanced than the other, and assigning students to each one based on their experience levels, or allow students to choose one on their own.
When running a practice Simulation Competition, consider making it identical, or very similar, to the actual non-practice Simulation Competition that will follow. Unlike using a very basic practice Simulation Competition, this approach allows students to experience the same business decisions during and after practice, making it easier for them to transition from one to the other.
4.3 Play Several Simulations Instead of Just One
Hosting several short Simulation Competitions often provides a more thorough learning experience than does hosting one long Simulation Competition. Knowing there are multiple Simulation Competitions provides players the confidence and opportunity to experiment with different strategies.
An approach to consider is to have the first Simulation Competition only last 4 periods. This provides players the opportunity to get to know the simulation and the decisions that need to be made, in preparation for subsequent Simulation Competitions. Subsequent competitions can then run for 5 to 24 periods.
A useful approach when running multiple Simulation Competitions is to assign different objectives to each. For example, one Simulation Competition may have the objective of maximizing Equity/Profit, whereas another might be to maximize Market Share. Having different objectives enables players to better experience the various decisions and compromises that must be made to realize different business objectives.
NOTE: If desired, it is possible to host multiple Simulation Competitions that run at the same time, as opposed to waiting for one Simulation Competition to end before beginning another.
4.4 Advanced Features and Activities
The following advanced features and activities can be enabled from the ACTIONS tile:
TRIGGER EVENT feature allows you to affect a live simulation by modeling weather events that reduce market demand, labor strikes that increase shipping costs, or anything you can think of.
EDIT BUSINESS CASH feature allows you to increase or decrease the money in a business. Use this feature to reward or penalize players based on results from a separate activity, such as a packaging design competition, investment pitch, sales demonstration, or other business activity.
MERGERS & ACQUISITIONS feature allows you to combine the results of individual businesses, similar to how businesses might be combined in the real world of business.
CONGLOMERATES feature allows you to combine the results of two more businesses managed by the same Player in different Simulation Competitions. Players can manage separate businesses in different industries (Simulation Competitions) to model multiple product lines, subsidiaries, or lines of business.
4.5 Simulation Customization
The person who creates and manages a Simulation Competition is called the Simulation Manager. This is often an instructor or trainer.
For the Simulation Manager, GoVenture CEO can be set up within minutes, and it will run automatically with no intervention required (unless desired). Every detail is available to the Simulation Manager from a single interface. Simulation Manager account privileges are required to access these features features.
A high degree of customization is available for the Simulation Manager, allowing the creation of any product in any industry in any market:
Name of Simulation Competition
allows players to find the Simulation Competition among others that they may be playing.
Currency Name and Symbol
is the category of the product or industry, such as Electronics, Automotive, Shoes, Cosmetics, etc.
define and differentiate a product. Businesses can optionally invest in Research and Development to improve the features of their respective products. Up to four features can be defined. For example, with a car, these may be styling, safety, reliability, and gas mileage. Features are completely defined by the Simulation Manager and can be turned off if desired.
is the base production cost of the product.
is the expense incurred to ship the product.
is the amount of money needed to create the product.
Product Selling Price
is the amount of money the consumer will pay for the product. Maximum and minimum product selling prices can be set to limit player pricing options. The wider the range, the greater the price competition possible.
can represent a reseller discount, licensing fee, royalty, commission, duty, tax, or other payment that is associated with the sale of a product.
Period and Duration
of the simulation: The Simulation Competition advances in periods. Any period can be defined (hour, day, week, month, period, year, etc.) and up to 24 periods can be played in one Simulation Competition.
Multiple Simulation Competitions
can be played and managed simultaneously.
Business Starting Cash and Budgets
for each period can be set.
can be turned OFF to simplify the simulation by always matching company product supply to market demand, or turned ON to require players to forecast expected sales and attempt to produce just enough product to match.
can be set to encourage players to minimize inventory levels.
Inventory Carrying Cost
is the money lost when a product in inventory remains unsold.
Sales and Marketing
can be turned ON to enable businesses to invest in Product Line and Brand Advertising, Price Discount Advertising, and Sales Promotion.
can be turned ON to require businesses to choose specific types of advertising, such as television, radio, Internet, and more.
can be turned OFF to simplify the simulation, or turned ON to enable businesses to enter into new territories with varied market profiles.
is the total amount of money consumers will spend to purchase a product in each territory in each period.
can be set to create any type of market demographic/psychographic desired, including any combination of price, brand, and feature desirability. Each of the three territories has 10 consumer profiles that can be defined.
can be turned ON to require businesses to manage employee numbers, wages, benefits, turnover, morale, and more.
Loans and Stocks
can be turned ON to allow businesses to access additional financing through acquisition of debt or sale of equity.
feature can be turned ON to require businesses to choose their level of operating ethics.
can be created and triggered at any time. Events can affect one or more businesses in terms of cash, market demand, costs, and more. Any type of event can be created, such as labor strikes, weather, natural disasters, international incidents, trade disputes, and more.
Players can post messages for each other (similar to Twitter tweets or Facebook status updates). The Simulation Manager can also send messages to communicate with players.
is built-in and can be chosen from a number of metrics, including Net Profit, Revenue, Units Sold, Share Price, Market Share, Brand Equity, Employee Morale, and more.
Individuals, Teams, and Competitions
can be set up in any combination desired.
Simulation Time Advance
can be set to any desired interval by identifying specific dates or using a manual approach. Once set up, the simulation runs automatically. Periods can also be repeated if needed.
Businesses, Teams, and Players
can be removed from a simulation at any time.
on all aspects of the competition and company performance can be reviewed and printed at any time. Individual reports can be turned on or off.
can be enabled to require players to take a simple quiz to makes sure they have reviewed the User Guide and are ready to play.
4.6 Team Play
Simulation Competitions can be created to allow for more than one player to run the same business together as a team.
To set this up, choose the team option when creating a Simulation Competition.
You will be provided with multiple Simulation Numbers, one for each team.
Refer to the slide below for more information and to the User Guide for how teams work for players.
5. Subscription Keys & Simulation Numbers
is a 32-digit number that allows you to create a personal account on the GoVenture system. Your students may or may not need Subscription Keys, depending on the type of instructor account that you have — see
6. Student Accounts
is one or more numbers generated by GoVenture when you create a Simulation Competition. The
enables players to join the specific Simulation Competition that you are managing.
6. Student Accounts
There are two types of instructor accounts
The type of instructor account that you have determines how student accounts are created and managed. See the blue tile with your profile information to determine what type of account you have.
Learner Managed subscriptions are normally assigned to Colleges, Nonprofits, and Businesses.
Each students must be given a unique
to create their personal account. Students create and manage their own logins.
Use this document to onboard students
Instructor Managed subscriptions are normally assigned to K-12 schools, where student anonymity is important for maintaining full privacy.
Student accounts are managed by the instructor.
Students are not required to create full accounts on GoVenture. This means they do not have to disclose their personal information. Students only need to use their names (or student IDs or other pseudonym) and passwords to play GoVenture.
Students will be prompted to enter a Simulation Number and their name (or student ID or other pseudonym) and password. When you create a new Simulation Competition, you will be given a unique Simulation Number to distribute to each student. Each Simulation Number will be similar but with a few digits added to the end (such as -01, -02, -03, etc).
If a student forgets their personal Simulation Number, you can retrieve it from ALL REPORTS > BUSINESSES.
If a student forgets their password, you can reset it using the RESET PASSWORD option in the ACTIONS tile.
Be sure to direct students to the correct URL
to play GoVenture CEO because it is different than the one that instructors use. To find the URL, view DIRECTIONS FOR PLAYERS in the ACTIONS tile.
Review this document to better understand how student accounts work
Use this document to onboard students
7. Assessing & Monitoring Students
Playing a business simulation is one of the most memorable and meaningful educational experiences you can give to students. Complement this experience with an assessment and grading methodology that best aligns with your curriculum.
The following document identifies a number of common methods so that you can choose one or a combination of options that best match your desired approach: 📃
VIDEO — Reports for Monitoring Player Activity & Results
Viewing a Simulation as a Student
feature can be used to review the detailed settings of a simulation.
An instructor can
join and play
the same simulation as students. But this is not normally recommended because it affects the market demand and results of the simulation, and students will see the instructor’s business.
The only way to see the
as students see it, is to create a copy of the student simulation. Once a copy is created, the instructor can join the simulation to access the interface. Note that this is a copy of the simulation settings but not the simulation results— the copied simulation will not have any results. To create a copy, click the
and follow the prompts.
How to Copy Data Tables to a Spreadsheet
8. Coaching Students
A Simulation Competition provides many opportunities for discussion, reflection, and coaching. To help with these efforts, use the 📃
Student Reflection Slides
found in the yellow
Tutorials & Guides
Consider showing the
DEBRIEF Performance Report
(found in the white
tile) on a big screen in front of the class or on a shared screen in an online meeting. Identify businesses that appear to be improving and ask them to share their thoughts with everyone.
Understanding consumer behavior
. If you do not understand how customers make purchase decisions, you will not know how to best position your business to serve their needs.
Generally, a business will not have enough cash to be the best at everything: in the case of a soft-drink business
: price, taste, health, packaging, and brand. Choose a limited number of features to be the best at.
Knowing the market demographics/psychographics
. Consumer Profile groups vary in size by territory. Make sure you are targeting a large enough segment of the market to be profitable. For example, if you are running a soft-drink business and you are targeting taste-conscious consumers because your product is the taste leader, make sure this consumer profile group is large enough to make you profitable.
Pricing products carefully
. There is
no preset price
consumers are expecting to pay for your product. Price expectation is based on supply and demand, including how attractive your products are compared to your competition. Make sure to price your products high enough to cover all of your costs (production, distribution, reseller, research and development, sales and marketing), and add an amount of profit that is achievable based on your competitors' prices and product features.
Knowing your competition
. Understanding the strengths and weaknesses of your competitors enables you to better position your business. For example, if you are running a soft-drink business and you notice that a large Consumer Profile group is health-conscious but your competitors' products are weak in health benefits, then you may want to consider investing heavily in becoming the health leader.
If you are losing money
, it could be for one or more of these reasons: Price is too low; Did not produce enough units to sell; Your product is not as attractive as your competitors'; Too many companies are targeting the same Consumer Profile group; Insufficient Sales and Marketing efforts.
Consider being contrarian
. If most competitors are pursuing the largest Consumer Profile groups, the market may become too competitive for profitability (i.e., a big pie that is divided into too many small pieces). Consider pursuing smaller Consumer Profile groups where you may have minimal competition (i.e., a bigger piece of a small pie).
Keep in mind that decisions and strategies by competing businesses will directly affect the market conditions and your specific results
. Constant review and adjustment of your strategy is necessary to properly adapt to changing market conditions.
Timing and luck matter
. A great strategy may still fail due to bad timing and luck. You never know when an unexpected event may happen, or a competitor may drastically drop price or pursue some other market-changing strategy.
Helping Students with Strategy
VIDEO— Helping Students with Strategy
9. Competition and Awards
Awarding prizes to the winning team(s) of a competition is always a great motivator and adds to the multiplayer dynamic of the experience.
Prizes should be announced at the beginning of the Simulation Competition, and could be simple inexpensive gifts or even extra marks.
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