SWOT Analysis

Strengths:

Strong family history and tradition in cheese making, dating back to 1919. Four generations of cheese making.

Unique and innovative cheese offerings, with a focus on natural ingredients and artisanal techniques.

Personal and attentive customer service, fostering strong customer relationships. Literally customer support is in Wisconsin.

Support for local communities and Wisconsin small businesses through product partnerships and donations.

Customizable product offerings like the "Build Your Own Box" feature, which provides customers with a personalized shopping experience.

Made in the USA

Familiarity and feeling local and approachable - Two Guys

Weaknesses:

Limited brand recognition compared to larger competitors in the market.

People prefer to buy cheese at store versus online.

People don’t know what cheese curds are.

Afraid of shipping cheese

Opportunities:

Landing pages from ads to bring more education around the products.

More education on what makes great cheese and position Cheese Brothers as an expert.

Targeting new market segments or demographics, such as health-conscious consumers or those interested in specialty food items.

Threats:

Competition from well-established and larger cheese companies or gift basket providers.

Changes in consumer preferences or dietary habits that could impact the demand for cheese products.

Economic downturns or global events (e.g., pandemics) that could affect consumer spending on non-essential items.

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