Feb 10 to Feb 16
Feb 10
Feb 16
Open
nov iteration top performer, matt baked cheese vid with 3 ads stacked, and adventurous carousel
Feb 3 to Feb 9
Feb 3
Feb 9
Open
Similar top performers, reaction videos or “try this with me” doing well
Jan 27 to Feb 2
Jan 27
Feb 2
Open
Baked cheese video & iterations w/ reaction hook(s) performing well
Jan 20 to Jan 26
Jan 20
Jan 26
Open
Jan 13 to Jan 19
Jan 13
Jan 19
Open
cut spending, november iterations of 3 ads combines is performing well, 60% hook rate which is very high top performing static is old cheese curd image
Jan 6 to Jan 12
Jan 6
Jan 12
Open
cut spending, turned off a few ads, sale on inventory, sale statics are top performers as expected
Dec 30 to Jan 5
Dec 30
Jan 5
Open
budget/scaling pulled back how to grill still top performer, and backed cheese videos
Dec 23 to Dec 29
Dec 23
Dec 29
Open
Dec 16 to Dec 22
Dec 16
Dec 22
Open
Dec 9 to Dec 15
Dec 9
Dec 15
Open
significant spending increase, scaling videos that work all baked content at the top, matt’s baked grilling video from may is still a winner, including iterations on it
Dec 2 to Dec 8
Dec 2
Dec 8
Open
same top performers, how to grill baked video and ultimate cheese pack static 4 iterations based on top performers Nov 25 to Dec 1
Nov 25
Dec 1
Open
merry cheesemas advent static and how to grill are top performers, spending didn’t seem to scale as expected
Nov 18 to Nov 24
Nov 18
Nov 24
Open
Same top performers as last week, advent static, baked cheese grilling, september 2B advent calendar, october 2A advent no VO A lot of November content and iterations went in
Nov 11 to Nov 17
Nov 11
Nov 17
Open
top performers: advent plain static, no VO advent calendar video, matt’s baked cheese hook: “The sold our advent calendar is back” is working better than other options
Nov 4 to Nov 10
Nov 4
Nov 10
Open
top performers are advent plain static, advent calendar video with no VO (october video 2A), and how to grill baked cheese videos that go quicker seem to do well Oct 28 to Nov 3
Oct 28
Nov 3
Open
plain holiday static for advent caledar is doing well how to grill baked cheese from may is still at top august 2A advent calendar unboxing is next October 1B gabrielle opening advent calendar Oct 21 to Oct 27
Oct 21
Oct 27
Open
holiday videos in the account merry cheesemas static getting a lot of spend, just a plain photo of advent calendar. but surprised it is doing so well what?! the most adds to cart, great ROAS at 9.17, october statics have not been ran September video 1B and 2A have great ROAS at 14.14 ad 18.60 respectively. Als hook rate of 23% and 25%
Oct 14 to Oct 20
Oct 14
Oct 20
Open
SOME holiday content went into account videos have better CTR than statics Video with Julie isn’t doing as well Baked cheese is still at the top
Oct 7 to Oct 13
Oct 7
Oct 13
Open
running mostly baked cheese content one winner still at the top all else isn’t performing too great
Sep 30 to Oct 6
Sep 30
Oct 6
Open
baked cheese is still top performer spending has been cut/reduced all of recent videos aren’t sticking as well as baked cheese hook rates are still strong and all over 20%, hold rates look pretty strong, and ROAS for the most part are all over 1
Sep 23 to Sep 29
Sep 23
Sep 29
Open
things that work: MMMMM or OMG in the hook while showing cheese with minimal text on screen. what doesn’t work: talking talking to the camera. also show appetizing shot of cheese
Sep 16 to Sep 22
Sep 16
Sep 22
Open
Matt’s grill baked cheese is still on top, subscription video isn’t too bad, but higher CPC than other videos, which makes sense, more of a committment
Sep 9 to Sep 15
Sep 9
Sep 15
Open
Baked cheese once again the top performers
Sep 2 to Sep 8
Sep 2
Sep 8
Open
How to grill is still the top performer! Baked cheese is basically the entire top 10.
Aug 26 to Sep 1
Aug 26
Sep 1
Open
how to grill are still the best performers ASMR and first person pov videos with Philip are pretty good, ASMR has great hook rate
Aug 19 to Aug 25
Aug 19
Aug 25
Open
how to grill may video 1B matt is still the top performers baked cheese video content still dominates Aug 12 to Aug 18
Aug 12
Aug 18
Open
Aug 5 to Aug 11
Aug 5
Aug 11
Open
nothing this week is hitting, new chile and jalapeno baked aren’t looking tooo good
Jul 29 to Aug 4
Jul 29
Aug 4
Open
how to grill video is still the top jalapeno launch videos didn’t do as well baked + natalie video didn’t do as well
Jul 22 to Jul 28
Jul 22
Jul 28
Open
How to grill baked cheese still going strong Ultimate sample static July 1B doing well
Jul 15 to Jul 21
Jul 15
Jul 21
Open
launcehd new july videos with jalapeno baked, not had a change to reach optimization yet
Jul 8 to Jul 14
Jul 8
Jul 14
Open
introducing italian baked cheese video doing well, can we replicate for other flavors?
Jul 1 to Jul 7
Jul 1
Jul 7
Open
Jun 24 to Jun 30
Jun 24
Jun 30
Open
Jun 17 to Jun 23
Jun 17
Jun 23
Open
Jun 10 to Jun 16
Jun 10
Jun 16
Open
How to grill baked cheese is doing well iteration on may iteration 4, using a female AI voice Jun 3 to Jun 9
Jun 3
Jun 9
Open
May 27 to Jun 2
May 27
Jun 2
Open
baked cheese 1A top performer iterations testing hook of 1A May 20 to May 26
May 20
May 26
Open
top performer is how to grill baked video May 1A no new iterations this week
May 13 to May 19
May 13
May 19
Open
May 6 to May 12
May 6
May 12
Open
pretty much same from prior weeks
new iteration, mashup of italian highlighting new flavor Apr 29 to May 5
Apr 29
May 5
Open
iteration upon may static, to promote italian flavor Apr 22 to Apr 28
Apr 22
Apr 28
Open
Apr 15 to Apr 21
Apr 15
Apr 21
Open
top 2 videos, average play time is ~4 seconds, using iterations to test and see if we can increase this and hook changing hook shot, changing hook VO, changing visuals at drop off Apr 8 to Apr 14
Apr 8
Apr 14
Open
Apr 1 to Apr 7
Apr 1
Apr 7
Open
Mar 8 to Mar 14
Mar 8
Mar 14
Open
Mar 4 to Mar 10
Mar 4
Mar 10
Open
baked cheese still a winner, and the static of cheese curds coming out of box
Feb 26 to Mar 3
Feb 26
Mar 3
Open
baked cheese/Ashlyn videos top performers
Feb 19 to Feb 25
Feb 19
Feb 25
Open
Ashlyn’s baked cheese doing great but top performer is the slideshow
let’s try another slideshow
Feb 12 to Feb 18
Feb 12
Feb 18
Open
Feb 5 to Feb 11
Feb 5
Feb 11
Open
Stretchy cheese is a hit! Also seeing that shots with cheese interacted with in hook shot are doing well.
Let’s try to mix around the better hooks/holds and improve the top performer and one with multiple purchases
Jan 22 to Jan 28
Jan 22
Jan 28
Open
Imagery is winning - can we add some text to see if it beats straight images?
If video slideshows are working for baked cheese, can we do that for curds and the cheese box?
1. Iterate on top performer:
Creative Data