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Creative Data

New Data Pull
Name
Date Start
Date End
Performance
Overall Notes
Iterations
Link to Milanote for Iteration Briefs
1
Jul 8 to Jul 14
Jul 8
Jul 14
Open
introducing italian baked cheese video doing well, can we replicate for other flavors?
Baked cheese doing well
2
Jul 1 to Jul 7
Jul 1
Jul 7
Open
3
Jun 24 to Jun 30
Jun 24
Jun 30
Open
4
Jun 17 to Jun 23
Jun 17
Jun 23
Open
5
Jun 10 to Jun 16
Jun 10
Jun 16
Open
How to grill baked cheese is doing well
iteration on may iteration 4, using a female AI voice
6
Jun 3 to Jun 9
Jun 3
Jun 9
Open
7
May 27 to Jun 2
May 27
Jun 2
Open
baked cheese 1A top performer
iterations testing hook of 1A
8
May 20 to May 26
May 20
May 26
Open
top performer is how to grill baked video May 1A
no new iterations this week
9
May 13 to May 19
May 13
May 19
Open
static iterations
10
May 6 to May 12
May 6
May 12
Open
pretty much same from prior weeks
new iteration, mashup of italian highlighting new flavor
11
Apr 29 to May 5
Apr 29
May 5
Open
same as previous week
iteration upon may static, to promote italian flavor
12
Apr 22 to Apr 28
Apr 22
Apr 28
Open
13
Apr 15 to Apr 21
Apr 15
Apr 21
Open
top 2 videos, average play time is ~4 seconds, using iterations to test and see if we can increase this and hook
changing hook shot, changing hook VO, changing visuals at drop off
14
Apr 8 to Apr 14
Apr 8
Apr 14
Open
15
Apr 1 to Apr 7
Apr 1
Apr 7
Open
16
Mar 8 to Mar 14
Mar 8
Mar 14
Open
17
Mar 4 to Mar 10
Mar 4
Mar 10
Open
baked cheese still a winner, and the static of cheese curds coming out of box
18
Feb 26 to Mar 3
Feb 26
Mar 3
Open
baked cheese/Ashlyn videos top performers
19
Feb 19 to Feb 25
Feb 19
Feb 25
Open
Ashlyn’s baked cheese doing great but top performer is the slideshow
let’s try another slideshow
20
Feb 12 to Feb 18
Feb 12
Feb 18
Open
21
Feb 5 to Feb 11
Feb 5
Feb 11
Open
Stretchy cheese is a hit! Also seeing that shots with cheese interacted with in hook shot are doing well.
Let’s try to mix around the better hooks/holds and improve the top performer and one with multiple purchases
22
Jan 22 to Jan 28
Jan 22
Jan 28
Open
Imagery is winning - can we add some text to see if it beats straight images? If video slideshows are working for baked cheese, can we do that for curds and the cheese box?
1. Iterate on top performer:
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