Gallery

Cheese Brothers

Cheese Brothers Home

Cheese Brothers Progress

Existing Client Docs/Assets

Explore

Creative Data

⁠

New Data Pull

⁠

Name

Date Start

Date End

Performance

Overall Notes

Iterations

Link to Milanote for Iteration Briefs

Sep 2 to Sep 8

Sep 2

Sep 8

Open

How to grill is still the top performer! Baked cheese is basically the entire top 10.

Aug 26 to Sep 1

Aug 26

Sep 1

Open

how to grill are still the best performers

ASMR and first person pov videos with Philip are pretty good, ASMR has great hook rate

Aug 19 to Aug 25

Aug 19

Aug 25

Open

how to grill may video 1B matt is still the top performers

baked cheese video content still dominates

created 2 iterations

Aug 12 to Aug 18

Aug 12

Aug 18

Open

Aug 5 to Aug 11

Aug 5

Aug 11

Open

nothing this week is hitting, new chile and jalapeno baked aren’t looking tooo good

Jul 29 to Aug 4

Jul 29

Aug 4

Open

how to grill video is still the top

jalapeno launch videos didn’t do as well

baked + natalie video didn’t do as well

Jul 22 to Jul 28

Jul 22

Jul 28

Open

How to grill baked cheese still going strong

Ultimate sample static July 1B doing well

Jul 15 to Jul 21

Jul 15

Jul 21

Open

launcehd new july videos with jalapeno baked, not had a change to reach optimization yet

Jul 8 to Jul 14

Jul 8

Jul 14

Open

introducing italian baked cheese video doing well, can we replicate for other flavors?

Baked cheese doing well

Jul 1 to Jul 7

Jul 1

Jul 7

Open

Jun 24 to Jun 30

Jun 24

Jun 30

Open

Jun 17 to Jun 23

Jun 17

Jun 23

Open

Jun 10 to Jun 16

Jun 10

Jun 16

Open

How to grill baked cheese is doing well

iteration on may iteration 4, using a female AI voice

Jun 3 to Jun 9

Jun 3

Jun 9

Open

May 27 to Jun 2

May 27

Jun 2

Open

baked cheese 1A top performer

iterations testing hook of 1A

May 20 to May 26

May 20

May 26

Open

top performer is how to grill baked video May 1A

no new iterations this week

May 13 to May 19

May 13

May 19

Open

static iterations

May 6 to May 12

May 6

May 12

Open

pretty much same from prior weeks

new iteration, mashup of italian highlighting new flavor

Apr 29 to May 5

Apr 29

May 5

Open

same as previous week

iteration upon may static, to promote italian flavor

Apr 22 to Apr 28

Apr 22

Apr 28

Open

Apr 15 to Apr 21

Apr 15

Apr 21

Open

top 2 videos, average play time is ~4 seconds, using iterations to test and see if we can increase this and hook

changing hook shot, changing hook VO, changing visuals at drop off

Apr 8 to Apr 14

Apr 8

Apr 14

Open

Apr 1 to Apr 7

Apr 1

Apr 7

Open

Mar 8 to Mar 14

Mar 8

Mar 14

Open

Mar 4 to Mar 10

Mar 4

Mar 10

Open

baked cheese still a winner, and the static of cheese curds coming out of box

Feb 26 to Mar 3

Feb 26

Mar 3

Open

baked cheese/Ashlyn videos top performers

https://app.milanote.com/1RHgYj1Tv5EvdU/226-33--itr-5?p=8MKbgleJKk5

Feb 19 to Feb 25

Feb 19

Feb 25

Open

Ashlyn’s baked cheese doing great but top performer is the slideshow

let’s try another slideshow

Feb 12 to Feb 18

Feb 12

Feb 18

Open

Feb 5 to Feb 11

Feb 5

Feb 11

Open

Stretchy cheese is a hit! Also seeing that shots with cheese interacted with in hook shot are doing well.

Let’s try to mix around the better hooks/holds and improve the top performer and one with multiple purchases

Loading…

Jan 22 to Jan 28

Jan 22

Jan 28

Open

Imagery is winning - can we add some text to see if it beats straight images? If video slideshows are working for baked cheese, can we do that for curds and the cheese box?

1. Iterate on top performer:

There are no rows in this table

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.