Creative Strategy

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Hesitations to Buy

Price: Customers may be concerned about the price of the products, especially if they perceive them as more expensive than other cheese options available in the market.
Quality: Potential customers may be uncertain about the quality and taste of the cheeses offered, particularly if they are not familiar with the brand or specific cheese varieties.
Shipping: Customers may have concerns about the shipping process, including the time it takes for delivery, the condition of the product upon arrival, and the potential for spoilage or damage during transit.
Online shopping: Some customers may be hesitant to purchase perishable items like cheese online, preferring to see and sample the products in person before making a purchase.
Product selection: Customers might be overwhelmed by the variety of cheeses available, unsure which ones to try or unsure if they will like the flavors.
Lack of education: Customers might not understand quality or what goes into making artisanal cheese.
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