Children of Uganda Campaign Strategy

Virtual Event Marketing

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Press Release

FOR IMMEDIATE RELEASE

Headline

Child of Uganda Return to the Stage With Virtual Performance Tour

Paragraph 1 - Controlling Idea

Children of Uganda's performance tour returns after a 7-year hiatus as the Journey of Light: A Virtual Benefit Boma to empower Ugandan women and children.

Paragraph 2 - Additional Detail to Provide Context

The performance will be streamed online on November 13th at 8 PM EST. Featuring youth performances and a diverse lineup of international celebrity guests, this one-night-only show is not to be missed!

Paragraph 3 - Quote from an Executive that Identifies the Problem + Stakes

Marketing Mission quote to agitate the problem and identify the stakes

The pandemic opened us to the idea of gathering virtually as a global community,” said Pamela Branson, Executive Director of Children of Uganda. “

Uganda continues to face a humanitarian crisis.

⁠

Without the proper aid and systems of support, an entire generation of Ugandan women and their children risk losing the opportunity to develop the skills and confidence needed to lift themselves out of poverty.

⁠

”

Paragraph 4 - Establish The Plan

This virtual gathering is an opportunity for supporters at home to learn about East Africa through music as well as make a difference in people's lives by donating online.

An investment in a woman entrepreneur or sponsor a child in school via Children of Uganda, they emerge with the skills, ideas, optimism, and energy needed to transform an entire family’s well-being.

Paragraph 4 - Quote from Client that Foreshadows the Climactic Scene

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua,” said FIRST LAST, TITLE with

Children of Uganda

⁠

. “Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”

“Performing in the tour was a once in a lifetime opportunity. Now, we have the ability to share Uganda with the world again.”

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⁠COU Graduates and University Students ⁠ ⁠ ⁠COU Guardian Success Stories ⁠ ⁠

⁠

Paragraph 5 - Repeat the Controlling Idea + Wrap Up with the Story Question

Children of Uganda's performance tour returns after a 7-year hiatus as the Journey of Light: A Virtual Benefit Boma to empower Ugandan women and children.

When a woman entrepreneur and child in school are invested in, they emerge with skills, ideas, optimism and energy needed to transform an entire family's well-being.

Paragraph 6 - Call to Action for the Media

For more information and to register for

Journey of Light: a Virtual Benefit Boma for Children of Uganda

⁠

, visit

givebutter.com/boma⁠

and stay connected on

Instagram⁠

###

About
`Children of Uganda`
⁠
⁠

⁠

Children of Uganda empowers women and youth with opportunities to build sustainable skills and community networks, so they can break the chains of dependence and the cycle of poverty to live healthy and fulfilling lives.

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Contact

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Pamela Brannon

⁠

Children of Uganda

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pamela@childrenofuganda.org

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323-573-1920

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