The Ultimate List of Product Metrics

Explore

Go-To-Market Strategies

Go-To-Market Strategies

GTM Strategy

Definition

Examples

Why Choose It

Key Activities

Self-Service

Customers independently discover, onboard, and use the product without sales or heavy support intervention.

Canva, Shopify

Ideal for SMBs, startups, or individual users. Low-cost, scalable, and focuses on product simplicity.

Build intuitive onboarding experiences

offer clear documentation and tutorials

use automation for support.

Sales-Led

The primary driver of growth is through direct sales engagement, often for high-value or enterprise customers.

Salesforce, Oracle

Works for complex products requiring a consultative sales process. Fits products with long sales cycles and higher deal sizes.

Employ a sales team for account targeting,

focus on demos, tailored pitches, and contract negotiations,

align closely with marketing to generate leads.

Product-Led Growth (PLG)

The product itself drives acquisition, activation, and expansion, often using a bottom-up approach.

Slack, Miro

Ideal for products with viral or sticky elements. Encourages fast adoption through low barriers.

Offer freemium or trial models,

optimize onboarding to show value quickly,

use in-product nudges for upselling or virality.

Community-Led

Growth is driven by building and nurturing a passionate user community that educates and advocates for the product.

Notion, Figma

Works for creative, technical, or open-ended tools. Helps with organic word-of-mouth and peer-driven adoption.

Create community forums or user groups, provide tools for user-generated content (templates, plugins), encourage advocacy through events, swag, and recognition.

Ecosystem / Integration-Led

Growth is driven by embedding the product into workflows via integrations with popular tools or ecosystems.

Zapier, Salesforce

Appeals to businesses looking for interoperability. Enhances value by becoming indispensable in workflows.

Build APIs and partner integrations,

highlight use cases and customer success stories,

market the product as 'plug-and-play' with existing systems.

Content-Led

Growth is fueled by high-quality educational or thought-leadership content that attracts, engages, and converts users.

HubSpot, Ahrefs

Effective for building brand trust and authority. Helps products with long consideration periods or steep learning curves.

Publish blogs, whitepapers, and videos,

leverage SEO and content marketing strategies,

offer tools like webinars, certifications, and calculators.

Channel Partnerships

Third-party partners drive product growth by selling or distributing it to their customer base.

Microsoft (resellers), Shopify App Store (partner apps)

Works for niche markets or specialized products. Expands reach by leveraging partner networks.

Develop a partner program with incentives,

provide training and resources to partners,

co-market with partners to boost credibility.

Event-Led

Growth is achieved through events that educate, demonstrate, and connect with prospective users.

Dreamforce (Salesforce), AWS Summits

Effective for enterprise or technical products. Builds relationships and trust with high-touch prospects.

Host live or virtual events (conferences, meetups),

run webinars or workshops for targeted audiences,

use events to showcase product updates or customer success.

Data-Led

Growth relies on using data or insights to attract users and create value.

Grammarly, Google Analytics

Appeals to users seeking measurable ROI or analytics. Encourages habit-forming use based on actionable insights.

Showcase data-driven insights as a product feature,

offer benchmarking or personalized recommendations,

use case studies to illustrate value.

Marketplace-Led

Growth is achieved by creating a two-sided marketplace where users interact and drive value for one another.

Etsy, Airbnb

Best for connecting buyers and sellers or users and providers. Scales through network effects.

Onboard and retain both sides of the marketplace,

build features that enhance trust and reduce friction,

use incentives to grow supply and demand.

There are no rows in this table

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.