The Viewpoints Canvas

Identify solutions to meet diverse needs

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Click on the image to download the template.

Not every experience is for everyone, and rightly so. However, we often exclude groups of people unintentionally.

Often this is simply because we are not considering the specific needs and perspectives of everyone within our target audience. ‘The Viewpoints Canvas’ will help you uncover needs that you are not addressing across all touchpoints of your experience.

What is it?

The Viewpoints Canvas helps break down the touchpoints of your experience and consider the perspectives and understand the needs of people from different, often underrepresented groups. It encourages you to actively seek out diverse views and create more inclusive solutions.

Why does it matter?

Understanding different needs and perspectives is critical to being able to create inclusive experiences & solutions that do not unintentionally exclude people within your target audience. Without careful, intentional action many voices can be left unheard leading to poor experiences, limited engagement & failed solutions.

When should you use it?

Use The Viewpoint Canvas when you are designing user experiences to help make them more inclusive. You can use it to map out a new experiences or revisit existing experiences to identify potential enhancements.

How does it work?

The Viewpoints Canvas allows you to systematically explore your user experience through the lens of different groups of people.

Step 1: Touchpoints. First you map out the stages of your experience.

Step 2: Needs: Then you explore the needs of your users, both common needs held by all and unique needs held by specific groups.

Step 3: Solutions: Finally you generate ideas for making your solution more inclusive.

See it in action: Take the free Inclusive Experience Design course to learn more and see a couple of examples of the Viewpoints Canvas being used.

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Inclusive Experience Design Learn how to intentionally design great experiences that encourage diverse participation and work for everyone. diversily.thinkific.com⁠

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What is it?

Why does it matter?

When should you use it?

How does it work?

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