Cold Calling Script - Freedom Solar

Hello, is this [CUSTOMER NAME]?

Hi [CUSTOMER NAME], my name is [YOUR NAME] from [YOUR COMPANY]. I'm calling to see if you're interested in learning about our solar energy program. Do you have a few minutes to chat?

Wait for response

Great, thanks! I'll keep it brief. Our program offers a solar system for your property with zero dollars upfront. There’s no initial cost or deposit required. You pay for the system in monthly instalments using the savings from your electricity bill. The goal is for your solar payments to be lower than your current electricity bill, so you're not out of pocket.

Sounds good? Have you been considering solar energy for a while?

Wait for response - if yes, then move to below

I understand. What has held you back in the past? Is it the cost of electricity, the upfront investment, or something else?

Let them talk: figure out what’s held them back in the past, engage about the cost of electricity, what’s gotten them interested in solar, etc.

Deflect any questions they have about pricing, products, etc onto the specialist consultation.

Engage with them, let your personality come out, and help them feel like they can trust you.

If they’ve already gotten quotes, ask them what the quotes are (how big of a system and the cost). This helps your specialist gauge how we can be competitive.

I see. Just so I understand better, how much are you currently paying for electricity per month or per quarter?

Wait for response

Wow, and how many people live in your house? This helps us understand your energy needs better.

Wait for response

Use this as an opportunity to find out if there is a partner in the home, and gently ask their name at this point

Thanks for sharing that. Based on what you’ve told me, it sounds like solar could be a great option for you. Now, if you’re interested, the next step is a quick chat to answer any questions and see if you qualify for our program. If everything aligns, we'll set up a consultation with one of our solar specialists who will review your bills and determine the best system for your property.

Wait for response

Great! Let's go through a few quick questions to get started:

1. Is your address [ADDRESS]? 2. What is your roof made of? 3. Is your house single or double-story? 4. Are there any trees or other obstructions that cast shade on your roof? 5. Do you plan on staying in this house long-term?

Perfect, thank you. A few more questions about program eligibility:

1. Are you currently employed? Full-time or part-time? 2. Is your household income greater than $60,000 per year? 3. Do you or your partner have a credit score above 650?

Fantastic! It looks like you qualify for the program. When would be a convenient time for you and your partner to have a phone consultation with one of our specialists? We usually recommend both homeowners be present to cover all details and questions.

Offer 2 time options that may be suitable, then if neither of those work allow the prospect to give you a time that suits them

Great, I've booked you for [APPT DATE & TIME]. To prepare for the consultation, we’ll need a copy of your most recent power bill and a photo of your main electrical panel. Do you have those handy?

Excellent. I'll send an email shortly with more information about our company, Freedom Solar. Please reply with the pictures of your bill and electrical panel, and we'll get everything ready for your consultation.

Thank you so much for your time, [CUSTOMER NAME]. The next call is no obligation, but if the numbers look good, do you think you would be ready to start an application?

Great, if you have any questions before then, feel free to reach out. I'll send that email shortly. Have a great day!

**END**

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