LAM Stages

Workshop

Our immersive workshops serve two purposes: allow our whole team to get as much of your knowledge, experience and business vision as possible, and; bring fresh pairs of eyes to problems and outcomes that you’re all-too-used to staring at. It’s a structured conversation based on some (slightly dorky) exercises, and a great collection of GIFs.

Reverse Brief

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Brand Strategy

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Creative Direction

This is kinda the most important bit. The big picture look at the Big Idea that animates your business, shown across a range of real-world examples. How your customer knows it’s you, even if they can’t see your logo.

Content +/ Social Strategy

Today, content strategy is brand strategy. Or, at least, it’s the manifestation of your Brand Strategy through ongoing dialogue with your audience. Also, how else are you meant to know which influencers you want to pretend to wear your watches?

UX Prototype

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Content Mapping +/ Wireframe

Wireframes are boring. But if you’re looking to organise content across a complex, multi-page site, content maps and wireframes are a necessary evil.

TOV + Messaging

Your Tone of Voice is all about your word choice, syntax, grammar. It’s the verbal difference between your brand wearing a leather jacket or a tutu. Or both.

Brand Assets

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Atomic Style Guide

Style Guides are usually too long. And too prescriptive. Nobody needs 200 pages of stuff you’re not allowed to do. Atomic Style Guides are working, scalable documents that you or your team can build with and iterate on. A platform, not a uniform.

Website Design

Digital Design is like Graphic Design, but way more four dimensional and move-y. Also, breakpoints. So many breakpoints.

Copywriting

We’d like to think up something witty to say here. But instead, we’re going to leave it to the professionals. For longer copy jobs, we work with our friends at Apostrophe. They’re dedicated and dilligent, and generally have a better sense of humour. They also know how to spell “diligent”.

Art Direction

The web’s a pretty visual sort of place. For brands that live on the web, it’s about both quality and quantity. We brief, direct and oversee the production of photo and video shoots to make sure they’re consistent and functional across a wide range of mediums and uses.

Illustration (2D/3D)

We work with pens, paints and pencils, Photoshop, Illustrator… and MS paint if we have to.

Motion (2D/3D)

People are like T-Rexes; their sight is more or less based on movement. Which means things that don’t move are boring. So we make things, and then we make them move.

Print Design

We’re old enough to remember the world before the web, too. So while we design for a digital age, we also make business cards, menus, magazines, menugazines, broadsheet newspapers, print ads, posters, signage, flyers, billboards, and wall graphics.

Products + Packaging

We once turned a brown paper bag into a global phenomenon, so we’ve had a little bit of experience in creative and unexpected answers to packaging problems.

Custom HTML/CSS/JS

We don’t use templates. Sorry.

Custom CMS

Like the rest of the world, we used to use Wordpress. And then an intern informed us that PHP was dead. So we moved.

Shopify Integration

We’re a trusted Shopify Experts partner, and we’ve won the Shopify Award twice: the Ecommerce Site of the Year in 2014, and Collection Page of the Year for 2017.

App Development

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Basic SEO, GA, Hotjar Setup

We’re not SEO professionals. And we don’t want to be. We’re also not performance marketers. But we’re mindful that any website that’s connected to the internet should be connected properly. So we suggest gettting the basics set up so you can do your user testing, retargeting, SEOing, etc.

Deployment

The final touches before we push the internet button. Sometimes you’ll want to deploy things yourself. But if you’re not exactly sure what that means, then you want us to look after it for you.

Handover to Internal Team

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Minor Bug Fixes (1 Month)

No website in the history of the world has been launched without a hitch.

Monthly Reporting (3 Months)

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Optimisation Retainer (3 Months)

The funny thing about building websites is that theory only takes you so far. So rather than building and walking away, the best websites are the product of monitoring consumer behaviour and refining the user experience based on qualitative and quantitative feedback.

Staging Site Delivery

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User Testing

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