What is a treasure map for any business? It is a map that portrays the relations between different service components and processes, giving a complete understanding of all the processes and operations, visible and invisible to the user, that make this specific process possible. Such a map is beneficial in detecting weak spots hidden either on the front- or back-end, looking for optimization opportunities, encouraging cross-departmental collaboration, and so on.
For example, it is obvious when there is something wrong with the user interface (e.g., a non-user-friendly design), but determining the root cause of the system problem (e.g., corrupted data) is much more difficult.
Here come Service Blueprints - they help a business company capture all things that happen internally throughout a customer journey.
To learn more about service blueprinting and how to create a blueprint of your own, follow the link: