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Facebook Ads Manager Columns
The key metrics I look at are in bold.
Facebook Ads Columns
Name of Metric
Description
Reporting starts
Reporting ends
Ad set name
Ad set delivery
Ad set budget
Ad set budget type
Amount spent (AUD)
Total Purchases
Custom Metric based on Purchases Conversion Value
Purchase ROAS (return on ad spend)
Website purchase ROAS (return on advertising spend)
Mobile app purchase ROAS (return on advertising spend)
Cost per results
Result indicator
Results
Link clicks
Reach
Impressions
Purchases
Mobile app purchases
Website purchases
Offline purchases
On-Facebook purchases
Last significant edit
Ends
Starts
Bid
Bid Type
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