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Bottoms-Up Idea Roadmap + Brainstorm
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Brainstorm

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Fill out the context and schedule a kickoff to introduce the brainstorm and next steps to your team.

Goal

What is the purpose of your brainstorm?
What metrics are you hoping to move?
What are some expectations or parameters you’d like to stay within? (ie. focus on Mobile App only, seek to find low hanging fruit)

Thought Starters

Add some thought starters / questions to help get the creative juices going!

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Step 1: Ask the team to generate ideas and upvote their favorites - this is best done async.
Once done, schedule a meeting for the teams to talk through the most upvoted ideas, as well as for individuals to share their personal favorites. This session ideally shouldn’t be rushed, so plan to give the team ample time to discuss.
New Idea
Step 1: Generate & Upvote Ideas
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Idea
Details
Author
Upvote
Idea Notes
Idea 1
Open
Idea 2
Open
Idea 3
Open
Idea 4
Open
There are no rows in this table
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Step 2: Assign 1 or 2 leads (typically Product/Design) with the most ownership to identify parent problems/opportunities and goals (and potentially, in the process, add new ideas to solve those problems).
Step 2: Categorize Ideas based on Problem/Opportunity
Search
Driving Goal
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Problem/Opportunity ("How Might We?")
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Idea
Author
Hide
Upvote
Problem/Opportunity ("How Might We?")
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Driving Goal
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Idea 2
Idea 3
Idea 4
Idea 1
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Step 3: For the top ideas, work with the engineering lead to add rough cost as a dimension
Step 3: Layer in Effort
Search
Driving Goal
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Problem/Opportunity ("How Might We?")
i
Idea
Author
Upvote
Effort
i
Effort Notes
Idea 1
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