Grand Opening Day - April 24

Agency Notes

PRIMARY PLANNING CONSIDERATIONS:

Timing and Flow: Determine the start and end times

Team Readiness: Ensure team is well-trained in storytelling and armed with talking points

Vendor Coordination: Coordinate their participation and setup

Local Regulations: Confirm compliance with all local health, safety, and event regulations, including capacity limits and accessibility requirements

Location Planning: Plans for activating each space - cafe, back seating (named), market, and patio

ACTIVITIES TO CONSIDER - REV UP THE CREATIVITY

Seeking Guerilla Marketing Concepts from Local Agency

Ribbon-Cutting Ceremony: Who can we invited? Ideally with a local dignitary or celebrity chef

Cocktail Party / Tasting Menus: Allows guests to experience a wide range of offer

Intentional Spaces: Crafted spaces for social media sharing, feedback sentiment, conversations. Custom launch experience hashtag, maybe photobooth, etc.

Chef Demo: Educate guests about our food philosophy and the quality of ingredients, enhancing the farm-to-table experience

Farmer/Suppliers Meet-and-Greet: Emphasizes the community and sustainability / allows for storytelling about the origin of the ingredients

Live Music: Curate entertainment that aligns with our brand identity and enhances the festive atmosphere without overpowering *(local blues? jazz or hip hop after hours?)

Interactive Experiences: Build-your-own stations, tastings with coffee SMEs, chefs, baristas, bartenders

Thank You: Send guests home with a small gift (TBD - branded reusable tote, house-made bites, or a discount voucher for their next visit, share-with-a-friend discount, etc.)

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