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OKR Framework

6/29/2020
MH
Matt Hudson

Background

Objectives and Key Results

Objectives and Key Results (OKRs) is a framework for setting and achieving goals. The one key difference between OKRs and other goal-setting frameworks is that Key Results are measurable. Andy Grove of Intel is considered the “Father of OKRs” and he believed that measuring results means there is no ambiguity around whether you or your team achieved your goals. The results are black and white.
John Doerr brought OKRs to Google in 1999 and this framework is now widely used in the tech industry among others. Doerr discusses OKRs in detail in his book Measure What Matters, and there is a
Measure What Matters starter kit
⁠
template if you would like to get started with OKRs.

Agile Epic

If your team utilizes the
agile methodology
⁠
for project management, you may be used to the term agile epics. An epic is a chunk of work that consists of multiple user stories (or tasks) that have one common objective. A key point about epics is that they are based on the needs of your customers and users of your product. The benefit of using agile epics is that a large chunk of work can be broken down into smaller tasks allows your team to deliver value faster to customers and users, and keeps the team aligned on a common objective.

OKRs and Epics Together

By combining the measurable aspects of OKRs with agile epics, you and your team can see how close you are to completing company-wide goals and see a basic timeline of all epics in one place. This template gives you a bird’s eye view of all pics and teams can quickly edit the status of an epic which impacts the overall timeline of epics. With conditional formatting, anyone team member can see the status of an epic.

Proposal

Standardize the following OKR template across all business units:
OKR template
0
Objective
Key Result
Epic Name
Team
Status
Start Date
Due Date
Launch MVP
40% of users come back 2X in one week
Develop Email Journey
🚨 Marketing
Done
4/4/2019
5/4/2019
Make the invite button clickable
🖐 Design
Active
3/31/2019
5/9/2019
Add user profiling
⚙ Eng
Pending
5/2/2019
5/20/2019
Recommendation score of 8
Switch UI to flat icons
🖐 Design
Done
4/14/2019
4/28/2019
Create a welcoming customer experience
Increase Repurchase Rate from X to Y.
Find paper cuts
⚙ Eng
Active
4/12/2019
5/11/2019
Increase Net Promoter Score from X to Y.
Offering tiered services
🎭 Support
At Risk
4/15/2019
4/29/2019
Finish backlog of user suggestions
🎭 Support
On Hold
4/14/2019
5/4/2019
Extra trial time for high intent users
💘 Sales
Pending
5/4/2019
5/22/2019
15% conversion
A/B testing the CTA
⚙ Eng
Done
4/6/2019
4/25/2019
Social apps for login
⚙ Eng
Active
4/17/2019
5/19/2019
⁠

Discussion

How do you feel about this proposal?


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LS
Lauren Struthers
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MM
Maria Marquis
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DO
Dave Ojuka
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Background
Objectives and Key Results
Agile Epic
OKRs and Epics Together
Proposal
OKR template
Discussion
How do you feel about this proposal?
Discussion Topics
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