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OKR Framework

6/29/2020

Matt Hudson

Background

Objectives and Key Results

Objectives and Key Results (OKRs) is a framework for setting and achieving goals. The one key difference between OKRs and other goal-setting frameworks is that Key Results are measurable. Andy Grove of Intel is considered the “Father of OKRs” and he believed that measuring results means there is no ambiguity around whether you or your team achieved your goals. The results are black and white.

John Doerr brought OKRs to Google in 1999 and this framework is now widely used in the tech industry among others. Doerr discusses OKRs in detail in his book Measure What Matters, and there is a

Measure What Matters starter kit⁠

template if you would like to get started with OKRs.

Agile Epic

If your team utilizes the

agile methodology⁠

for project management, you may be used to the term agile epics. An epic is a chunk of work that consists of multiple user stories (or tasks) that have one common objective. A key point about epics is that they are based on the needs of your customers and users of your product. The benefit of using agile epics is that a large chunk of work can be broken down into smaller tasks allows your team to deliver value faster to customers and users, and keeps the team aligned on a common objective.

OKRs and Epics Together

By combining the measurable aspects of OKRs with agile epics, you and your team can see how close you are to completing company-wide goals and see a basic timeline of all epics in one place. This template gives you a bird’s eye view of all pics and teams can quickly edit the status of an epic which impacts the overall timeline of epics. With conditional formatting, anyone team member can see the status of an epic.

Proposal

Standardize the following OKR template across all business units:

OKR template

OKR template

Objective

Key Result

Epic Name

Team

Status

Start Date

Due Date

Launch MVP

40% of users come back 2X in one week

Develop Email Journey

🚨 Marketing

Done

4/4/2019

5/4/2019

Make the invite button clickable

🖐 Design

Active

3/31/2019

5/9/2019

Add user profiling

⚙ Eng

Pending

5/2/2019

5/20/2019

Recommendation score of 8

Switch UI to flat icons

🖐 Design

Done

4/14/2019

4/28/2019

Create a welcoming customer experience

Increase Repurchase Rate from X to Y.

Find paper cuts

⚙ Eng

Active

4/12/2019

5/11/2019

Increase Net Promoter Score from X to Y.

Offering tiered services

🎭 Support

At Risk

4/15/2019

4/29/2019

Finish backlog of user suggestions

🎭 Support

On Hold

4/14/2019

5/4/2019

Extra trial time for high intent users

💘 Sales

Pending

5/4/2019

5/22/2019

15% conversion

A/B testing the CTA

⚙ Eng

Done

4/6/2019

4/25/2019

Social apps for login

⚙ Eng

Active

4/17/2019

5/19/2019

⁠

Discussion

How do you feel about this proposal?

⁠

Add Your Sentiment

⁠

Check to show everyone's sentiment (

3

⁠

submitted with average sentiment of

4.33

⁠

)

Sentiment

Reflection

Submitted by

Lauren Struthers

Maria Marquis

Dave Ojuka

There are no rows in this table

⁠

Discussion Topics

Discussion Topics

Done

Idea

Author

Vote

Upvotes

Upvoters

There are no rows in this table

⁠

Background

Objectives and Key Results

Agile Epic

OKRs and Epics Together

Proposal

OKR template

Discussion

How do you feel about this proposal?

Discussion Topics

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