ALPFA Boston is a well-known non-profit organization with a mission to empower and develop Latino and minority professionals and students, with a focus on accounting, finance, and related fields. The organization has gained tremendous recognition and support across the United States, and particularly in Boston, where it has become a leading networking and professional development hub for Latino and minority professionals.
The ALPFA Boston board consists of 29 positions across 17 committees, and has an audience of over 8,000 subscribers and followers across email and social media. The Marketing Committee is tasked with developing effective strategies to engage with this large audience and encourage involvement and investment in the organization's mission. Successful marketing is crucial for the entire organization to build and maintain its reputation, increase memberships, and promote events.
Given the size and diversity of ALPFA Boston's audience, catering to its various committees and members requires a dedicated Marketing Specialist with expertise and experience in events, social media, email, and operations. The organization needed a partner who could provide a comprehensive solution to manage and execute marketing strategies that meet the unique needs of each committee while promoting the overarching mission of ALPFA Boston.