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Proposed Scope of Work
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Proposed Scope of Work

Below I have listed a few possible levels of involvement. They are all monthly services that give you access to our expertise in specific areas, enable us to bring a fresh perspective to existing challenges, identify low performing areas and how to lose them or improve them, and discover new opportunities and channels that may have been previously overlooked.

Social Media Management

No business is alike, which is why we offer custom social media management services apart from our regular retainers. Whether you’re looking to market your business on one social media network or five, our team can build a plan tailored to your company. Learn more about our social media services, from what they include to what they cost by viewing our monthly plans, below.

Phase 1: Research & Discovery

Each plan requires a one-month set up period where we audit existing social media platforms, research your target audience and create a social media strategy. Regardless of which plan you choose, this phase is a one-time R&D fee of $500.

Phase 2: Maintenance & Growth

This phase will include a custom content calendar, platform-specific social media content, and follower engagement and monitoring. Learn more about our social media services, from what they include to what they cost by viewing our monthly plans, below.
Maintenance Packages
Good
Better
Best
Custom
1
$750 per month
$950 per month
$1,250 per month
Bespoke
2
Features
12 posts per month
Facebook and Instagram marketing
Page monitoring and responding
Features
LinkedIn marketing
Everything in the Good plan, but with 16 posts per month
Features
Twitter marketing
Everything in the Better plan, but with 20 posts per month
Features
Everything in the Best plan, but with a bespoke number of posts per month
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Growth Add-Ons
Services
Cost (per month)
1
Facebook Ads Starter Campaign (small campaigns with a few ads per month)
$99.00
2
Facebook Ads Builder Campaign (for growing your audience and promoting events)
$199.00
3
Facebook Ads Growth Campaign (for promoting store openings, gift card sales, and online orders)
$399.00
4
Facebook Boost Posts (for quick exposure and targeting current fans)
$25.00
5
Facebook Boost Posts+ (for reaching a wider audience)
$50.00
6
Facebook Boost Posts Max (for customer retention or reactivation)
$75.00
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Ever evolving marketing channels and technology require you to adapt at a moment’s notice. That can be tough with all the things business owners juggles. For support beyond the scope of social media, see our retainer options.

Monthly Retainer Options

Ever evolving marketing channels and technology require you to adapt at a moment’s notice. That can be tough with all the things business owners juggles. We apply our knowledge of industry verticals, digital marketing tactics and best practices to understand your brand presence and practices, delivering personalized recommendations on how you can reboot. Our offerings begin at 10/hrs a month for a basic experience.

Option 2: Content Creation + Curation [20 hrs/month]

This, our standard package, is designed for individuals and business owners that need guidance and support on social media and email marketing strategies to increase their business’s success. This package can be configured to support in consistent content creation and curation for 3-5 existing digital channels.
The Standard package includes twice a month sixty to ninety-minute consultation meetings to discuss digital marketing strategies. This time can include meetings with your event development team, marketing team meetings, advising on technology, hands-on training and more.
Examples of Deliverables that fall under this Option:
Perform a Content Audit. Content plays a big role in a successful marketing campaign and most marketing strategies in place come with a roster of content that has already been created. We will take inventory of the content assets that the organization already has on hand, as well as identify outside-of-the-box methods to reuse or repurpose them such as Tutorials, Infographics, Blogs, Twitter Threads, etc.
Perform a Content Gap Analysis. This involves compiling a “wish list” of content assets that will comprise a well-rounded marketing campaign, then identifying which ones already exist or can be repurposed from older content assets and which content assets need to be created from scratch.
Analyze & Optimize. By implementing analytical tools to marketing campaigns already in the field, we can capitalize on data that was not collected initially. The next step after analysis is optimization—using the data as a guide to making the campaigns more effective and more profitable.
Develop Design & Copy Templates. By integrating the brand into marketing materials, social media profiles, and written copy, we open up a whole new world of possibilities. We specialize in template creations, empowering our clients to make edits on their own and develop the skills and visual capacity to further the work.

Option 3: Custom Design + User Experience Workflow [40 hrs/month]

This option includes everything from Option 2, but extends my involvement to the workflow aspects of the department. My involvement at this level will make any project run more smoothly during active development, but perhaps more importantly it will set up a workflow that you will continue to benefit from indefinitely. This custom program is designed to meet the client’s needs and provides much more involved planning and consultation from our team on your operational needs: such as consulting on print and web design, back-end processes, software integrations, and more.
This Maintenance Package is only for the committed individual or organization that is geared towards growth and includes four sixty to ninety-minute consultations meetings a month and two to three managed events or team training workshops a quarter. Being on a paid maintenance plan with us allows for you and your company to be top of mind and for us to be able to bring solutions and introductions to you on an ongoing consistent basis.
Examples of Deliverables that fall under this Option:
Perform a Comprehensive Marketing Audit. If a marketing strategy is already in place, the first job undertaking is to assess that marketing campaign. What strategies are in play? Which ones are working, and which ones are underperforming? Could the performing methods be improved? A marketing audit gives you an idea of your starting point so that starting point can be aligned with the desired endpoint.
Perform a gap analysis. A gap analysis is an assessment of the “gap” between where a strategy is, and where the organization ultimately wants it to be. A proper gap analysis may be a necessary step in creating a list of priorities to correct the campaign.
Align a Growth Plan with Needs and Pain Points. The growth plan must reflect only the values and purpose of the company, but also the profile of the prospective clients and partners. We perform market research, gathering data about customers and prospects to align the growth plan to their needs, and continuously evolve with the expanding marketing technology.
Implement Internal Trainings. If a marketing strategy is already in place and in need of a course correction, it falls to us to make sure the in-house team responsible for executing the strategy has the necessary training for the pivot.

Your Investment

We take a structured approach to marketing & design. Our development process was created to ensure every project is delivered on-time and on-budget. The goal of a creative process in graphic design is to set clear milestones and deadlines ensuring timely delivery of the project. By its own nature, creativity is hard to harness into a predictable and linear set of stages, but it is extremely important to do so. Below is the monthly budget we've estimated based on the scope of services outlined earlier in this proposal.
Each row represents one option, but encompasses the services offered in the previous option(s). Monthly billing information is provided. If you have any questions about our pricing or need to increase or decrease the scope of work, please let us know.
Monthly Retainer Options
DESCRIPTION
EST. HOURS
MONTHLY
FRIENDS&FAM
1
Option 1: Basic Retainer
10
$450.00
$405.00
2
Option 2: Content Creation + Curation
20
$900.00
$810.00
3
Option 3: Custom Design + User Experience Workflow
40
$1,800.00
$1,620.00
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