Proposal / Arka HR

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Tailored Proposal for Arka HR

Targeting Quasi Non-Profit Government Agencies in Massachusetts

About CAMI Studio

Launched in 2021, CAMI Studio is an integrated marketing solution provider architected to design and operate cohesive brand ecosystems that scale impact and grow businesses. By combining digital and physical experience management, we help purpose-driven organizations achieve their mission and tell their story—effectively and efficiently.

With a core competency in helping companies tell their stories, connect with their customers, and drive business opportunities, we offer full-service communications programs. We continuously strive to ensure our clients' expectations are exceeded by doing what we say and delivering on our promises.

Our Solutions

Our Solutions

Digital + Omnichannel Management

Our approach combines traditional media relations and advertising with virtual and in-person events, social media, and digital channels. In addition to following the latest trends, we evaluate new platforms, technologies, and techniques and how these can be used to amplify company communications to the target audiences.

MarTech Stack Audit

Given that the marketing technology landscape has more than 8,000 tools for frontline teams, it's not surprising that people can feel overwhelmed with the software meant to make their lives easier. When it comes to your company’s platform needs, there isn’t a one-size-fits-all solution. Each company has unique goals, offerings, and challenges—CAMI Studio is prepared to personalize and complete a comprehensive internal tech stack audit that will save you and your business time and money in the long run

Content Creation + Storytelling

Tell your story. With our help, you can package your company's stories and narratives for use across multiple internal and external channels. In addition to storyboarding and writing, our team of designers and videographers ensures the right message gets to the right audience in the right way.

Brand Strategy Development

The first phase is getting your brand strategy right and aligned with your business objectives. The second is developing all the tools you will need to communicate the brand, such as your logo, tagline, and website. Upon creation, all marketing communications activities are derived from the strategic plan and measured against its objectives.

Fractional Marketing Services

When you need expert marketing leadership and services to accelerate growth and improve profitability, but you’re not quite ready to hire a full-time Marketing Officer or your own marketing department, our unique arrangement is the most efficient, innovative, and cost-effective solution for you.

Hiring + Recruitment Support

Recruitment support is a key role for professional services, as new talent is essential for an organization to meet its goals and to succeed in a rapidly changing marketplace. We will support in advertising, sourcing candidates and screening for proper skills.

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Thanks for taking the time to review our proposal. We’ve looked over our notes regarding your fractional marketing service needs and have created a proposal for your project. We're committed to helping your brand stand out in a crowded market, against a sea of hungry competitors. You gain more profit, clients, revenue, and cash flow when your marketing works, period. This is where CAMI Studio comes in.

As a new Marketing & Design solution provider, we’re able to offer extremely competitive project rates without sacrificing quality. If you have any questions after reviewing this proposal, feel free to reach us at info@cami.studio.

Proposed Scope of Work

As Arka HR looks to expand its client base among quasi non-profits in the state, it can capitalize on the expertise and relationships built through successes like its work with Commonwealth Corporation.

To support Arka HR's growth in this high-potential market, I am proposing a strategic 6-month marketing and business development partnership between our agency, CAMI Studio, and Arka HR. By leveraging CAMI Studio's experience marketing professional services to quasi non-profits and Arka HR's existing track record, we can significantly expand your firm's footprint across this diverse landscape of charter schools, housing authorities, transit authorities, and more.

Our proposed scope will include:

In-Depth Market Research

Conduct interviews with HR leaders at key target organizations to understand pain points

Identify upcoming projects, initiatives, and prioritize high potential targets

Research upcoming RFPs and opportunities

Thought Leadership Content Creation

Develop industry-specific white papers tailored to the target audience

Create blog posts on relevant HR topics to support outreach

Design and promote a campaign of webinars on HR issues

Conference and Event Outreach

Research relevant upcoming conferences and forums

Develop conference session proposals

Manage speaker applications and follow up

Direct Engagement

Set up informational interviews with key decision makers

Promote Arka's white papers, blogs, and webinars to contacts

Equip sales reps with messaging training for quasi non-profit outreach

Digital Campaigns

Propose LinkedIn sponsored content campaigns to reach contacts

Implement Google Ads campaigns focused on relevant HR keywords

Build a series of funnels to develop a lead pipeline

This comprehensive support will help Arka HR become a trusted partner and "go-to" resource for quasi non-profits across Massachusetts. Let's connect to discuss further!

Your Investment

To provide flexibility, we offer two retainer options tailored to different levels of monthly support:

Semi-Support Retainer

20 hours/month

Activities: Core market research, content creation, digital marketing, campaign management

Investment: $2,100/month

Robust Support Retainer

40 hours/month

Activities: Comprehensive services including direct outreach, conference presentations, sales enablement

Investment: $4,000/month

My hourly rate is $110 for a la carte strategic consulting and marketing services. This rate applies to any hours above the set monthly retainer.

The retainer model provides consistency for planning while hourly pricing allows flexibility to scale up or down each month. We can assess your needs and adjust hours accordingly.