WeCanCork/Places/ Douglas Workspace

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Insights

Are you making decisions based on INSIGHTS or INSTINCTS?

Both have a time and place, but to help your team access the right insights quickly, use the table below to log all of your PMM-funded inbound. This can include everything from customer calls, surveys, independent market research, data analysis and more. We recommended some common Coda

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in the

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vault, but feel free to update that table if you need more options.

By keeping the table on this page up-to-date, the views of it found throughout this doc will automatically update as well!

💡 Tip: In our fast-paced world, no one can read every article or every synthesis. Try including 1-3 Headlines as bullet points in the “Notes & Highlights” column.

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Add Insight

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This table is sorted so that the most recent insights are at the top. Try using Filters or Grouping to further organize the data.

Insights Library

Insights Library

Headline

Inbound Types

Month

Link

Contact

Notes & Highlights

Product XYZ User Research

User Research

September 2020

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https://coda.io/@john/research/report-findings-35

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Design Option B was the clear front-runner

Users responded well to the toggle schema for design Option C, but had trouble with the enry-point

June 2020 User Interview Synthesis

User Interview

June 2020

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https://coda.io/@frederique-castagnac/market-research-template/zapiers-market-research-doc-47

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20 Users Interviewed, with focus on team features

Pricing model confusion still persists - blocker for some upgrade opportunities at exec level

New login options are helping demonstrate platform security

May 2020 User Survey

User Survey

May 2020

https://coda.io/@rahulvohra/superhuman-product-market-fit-engine/analyze-feedback-35

NPS - 88%

Our onboarding flow improvements are working, but most users still can’t find their account settings

The new delight features (sight, sound, animation) are creating product stickiness

Mapping Workplace Collaboration Startups

Market Research

3P Analysis

Competitive Intel

January 2020

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Article Link

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Great write-up on our space by VC at Lightspeed

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