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PMM Backlog

When you know a project is a good idea, or your extended team keeps asking you to tackle a new project, but you just can’t get it done in the current cycle of workーadd it to your backlog! To help communicate why you might take on one project over several others, think about doing a quick “t-shirt sizing” of Priority and Lift to stack rank your back log. Expand the heading below for more details.
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🎯 Need more help prioritizing requests? The Product Marketing Alliance is here to help with
the guide to prioritizing feature requests
⁠
.

Determine Project Priority

We can’t do it all! But we want to!
Here’s a table of items to consider in future planning cycles, or as bandwidth allows.
Note - for planned inbound activities, please see
Research Agenda
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🚦 Tips for gauging priority
How closely does this align to company OKRs (DAU growth & ARR)?
How many users will this impact (all of them? some of them? none of them?)
How many internal team members will this impact? What is the net ROI in FTEs?

🏋🏻‍♀️ Tips for gauging lift
How many “sub-tasks” are there to this (including internal reviews, message testing, etc.)
How big is the cross-functional team required to make this happen?
Are you borrowing from other teams’ time?
How long would it take you do on your own?
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TKTKT BUTTON
Sorted by Priority divided by Lift
PMM Back Log
Item
Description/Need
Notes
Submitted By
Brain Trust
Status
Priority
Lift
Pri/Lift
1
Project A
We currently have a need for X. We’d like to start solving for X by doing A, B and C.
The Brand team has also volunteered to help with this.
ES
Elaine Sohng
AC
Alan Chowansky
BD
Buck Dubois
FM
Felix Marlin
🛠 In Progress
2.5
2
Project B
Our primary competitors have an external asset describing their ability to ___. We should develop such an asset.
Will require a few cycles of message testing. Sales team is already in-market with this solution.
Andrew Stinger
LT
Lola Tseudonym
MM
Maria Marquis
JD
Joel Davis
⏳ Not started
0.6
3
Project C
Revisit our pricing tiers to evaluate offering a new, discount tier.
Data team does not have bandwidth for conversion funnel analysis at this time.
AC
Alan Chowansky
MJ
Mary Jones
🚧 Blocked
0.5
There are no rows in this table
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