Battle Cards

A frequently requested asset from PMMs with no single “right” way to generate them, Battle Cards can help everyone at your company get up-to-speed quickly on competitors and their perceived advantages/disadvantages.

The template on this page is how we got started building out our program at Coda; feel free to use it to get started for your company, too!

⁠

Add a Competitor

⁠

Competitor XYZ

Talk to Alan Chowansky from the Sales Team - he’s done business with them before.

Competitor Name

Competitor XYZ

Site

⁠

xyzcompany.com

⁠

Category

Widgets

JTBD

Widget Inventory Management

Widget Procurement Process Management

Target AUdience

Widget Suppliers

Widget Vendors

Our competitive advantage

Uptime of dashboards (we beat them by over 30%)

User Reviews - We have a 4.7 rating on G2 to their 3.8

Rate of innovation - They’ve had no major upgrades in 6 months

Watch out!

They’ve been known to offer steep discounts on pricing for enterprise - try to avoid a bidding war.

Notable Verticals & Users

Verticals: Business & Industrial Markets, Automotive, Retail

Users/Customers: Canadian Government, Dunder-Mifflin, Anne Hathaway

Notable History

Founded in 1920

Merged with WidgeCore in 2010, tripling company ARR

Additional Notes

Talk to

@Alan Chowansky

⁠

from the Sales Team - he’s done business with them before.

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.