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Objective Two
Create a New Brand for Europe marketplace
Second Objective
Name
Category
Price
Time
Promise
Start
End
Detail
unremovable
1
Naming
Branding
15
5
1/6/2024
1/11/2024
2
Brand Personality
Branding
30
10
1/10/2024
1/20/2024
Archetype, Persona
3
Brand Tonality
Branding
27
10
1/10/2024
1/20/2024
Speaking Tone of Voice, Samples in Different Touchpoints
4
Logo Design
Branding
30
10
1/23/2024
2/2/2024
+ Variations
5
Tagline En
Branding
15
5
1/16/2024
1/21/2024
+ Farsi Equivalent
6
General Presentation
Marketing and PR
40
20
5/12/2024
6/1/2024
Storyline + Illustrations + Slides + Styles + Uniform
7
Website Design
Branding
50
25
2/29/2024
3/25/2024
Identity Based Ui, UX, Strategic Features and Values,
8
General Guideline - Basic
Branding
80
30
2/3/2024
3/4/2024
Logo Usage+ Grid + Color Pallet + Dos & Don’ts + Typography + Collateral
9
Special Guideline - Packaging
Branding
30
10
3/26/2024
4/5/2024
Labels, Motherpack, Product Groups, Data Merge and SKU’s
10
Special Guideline - Exhibition Design
Marketing and PR
50
15
4/5/2024
4/20/2024
Space Distribution, Material use, Form usage, Samples
11
Special Guideline - Content Marketing
Marketing and PR
30
10
4/21/2024
5/1/2024
Uniform, Samples, Layout
12
Special Guideline - Advertising Design
Advertising
30
10
4/30/2024
5/10/2024
Visual and Verbal Tone, Samples, Layout
13
Print and Digital Campaign
Advertising
80
5/17/2024
Concept, Slogan, Call to Action, Develope in the media
There are no rows in this table
507
Sum
160
Sum
Timeline View of Second Objective
Naming
Brand Personality
Brand Tonality
Logo Design
Tagline En
General Presentation
Website Design
General Guideline - Basic
Special Guideline - Packaging
Special Guideline - Exhibition Design
Special Guideline - Content Marketing
Special Guideline - Advertising Design
Print and Digital Campaign
Apr 2024
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
May 2024
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Jun 2024
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Jul 2024
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Aug 2024
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Sep 2024
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Oct 2024
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Nov 2024
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Dec 2024
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
General Presentation
Special Guideline - Packaging
Special Guideline - Exhibition Design
Special Guideline - Content Marketing
Special Guideline - Advertising Design
Month
TodayFit
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