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Pre-Launch Checklist

🎁 Content

In-App Content

Final app copy
Logos and Assets
Terms and Conditions. Privacy Policy
App Content (Videos, Images, Blog Posts, etc)

Mobile Only

Artwork for App Store / Google Play Store
Tax Documents
Description
App Icon

💪 Customer Success

Make customer support email (e.g. support@yourapp.com) you can create an alias for your current email instead of creating a new one
Give customer support email to Project Manager so it can be included in your app
Make a plan for who on your team will be managing customer service

Optional

Look into Customer Success solutions like Zendesk or Freshdesk to help manage enquiries best for apps with a lot of users, or clients who are actively marketing on various social media platforms
Set up an automated Welcome email flow requires email marketing services like mailchimp or klaviyo

💻 Admin

Your Project Manager will onboard you to your CMS, plus any third party services that you need to use
Submit to App Store or Google Play with generous time for possible rejections

Recommended: Beta Testing Period

Choose 10-100 people to be your first testers, and give them early access to your app provide this list to your Project Manager, or request a closed beta testing link to share
Provide testers with a Google Form to submit bugs and feedback
Keep the app in beta testing for at least 1 month; have your team made enhancements based on feedback in this time
While in testing stress test everything and make sure you are familiar with all systems e.g. credit card payments, refunds, troubleshooting bugs or errors, blocking or reporting users
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