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KANU Awareness Campaign
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Content Calendar

Abreviated


Day
Post Name
Description
Goal
Design Brief
Dimensions
Post Date
Time
Ad Boosted
1
1
KANU Introduction
Introducing KANU to the FGCU community.
Awareness
Imagery of students using KANU. Logo prominently displayed.
Instagram Feed
10/18/2023
10am
Yes
2
2
Success Story 1
Highlight a student's success story from BMCC CUNY.
Trust & Credibility
Student portrait, their venture visuals, and a quote.
Instagram Feed
10/19/2023
2pm
No
3
3
What's KANU?
A carousel post detailing KANU's features.
Education
Carousel with icons & brief descriptions for each feature.
Instagram Carousel
10/20/2023
12pm
Yes
4
4
Success Story 2
Highlight another student success story from RIHUB.
Trust & Credibility
Similar style as Day 2 but with a different color theme.
Instagram Feed
10/21/2023
2pm
No
5
5
Entrepreneurship Quiz
A fun quiz about entrepreneurship facts or myths.
Engagement
Interactive quiz graphics with visuals related to each question.
Instagram Stories
10/22/2023
5pm
No
6
6
KANU vs Others
Showcasing KANU's unique selling points.
Differentiation
Comparison chart between KANU & generic platforms.
Instagram Feed
10/23/2023
11am
Yes
7
7
Live Session Promo
Promote the upcoming Instagram Live session.
Awareness & Engagement
A lively graphic with date, time & topic of the live session.
Instagram Stories
10/24/2023
9am
No
8
8
KANU Live Session
Hosting the Instagram Live session.
Engagement & Education
Not a graphic, but prepare a background with KANU branding for the video.
Instagram Live
10/25/2023
6pm
No
9
9
Alumni Shoutout
Highlight an FGCU alumni’s endorsement for KANU.
Trust & Credibility
Alumni photo with a brief testimonial quote overlay.
Instagram Feed
10/26/2023
3pm
Yes
10
10
KANU's Freemium Package
Detailing the benefits of starting free on KANU.
Conversion
Clean graphic emphasizing the word "FREE" & listing the benefits.
Instagram Feed
10/27/2023
1pm
Yes
11
11
Student Engagement Story
Students discussing their KANU experience.
Trust & Connection
A student-centered visual with candid shots and positive quotes.
Instagram Stories
10/28/2023
4pm
No
12
12
Collaboration Announcement
Announcing collaboration with a campus influencer.
Reach & Engagement
Influencer's photo with KANU logo, signaling a partnership.
Instagram Feed
10/29/2023
5pm
Yes
13
13
Poll: Your Side Hustle?
Asking students about their side-hustle interests.
Engagement
Interactive poll design asking about different side-hustle categories.
Instagram Stories
10/30/2023
6pm
No
14
14
KANU Success Metrics
Sharing metrics of successful ventures on KANU.
Trust & Credibility
Infographic showcasing success stats like ventures launched, funds raised.
Instagram Feed
10/31/2023
12pm
Yes
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