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Marketing
Insights and tools for effective campaign management.
Welcome to Your Campaign Guide!
This concise content calendar is your key tool for navigating and executing the FGCU Side-Hustle Challenge marketing campaign. ONCE APPROVED - Each entry in the calendar links directly to specific marketing materials, simplifying your workflow. Simply click on the action items for each day to access visuals, copy suggestions, and other resources. This streamlined approach ensures you can effectively promote the event with ease and clarity. Let's dive in and make your campaign a success!
Event Landing Page
Initial Event Marketing (February 26th - March 3rd)
Week
Day
Campaign Action
Asset ID
Description
Assets
1
Mon
Email & IG Post
Launch_Announce
Kick-off the FGCU Side-Hustle Challenge excitement with a vibrant email and matching Instagram post. Highlight the chance to win $2,900 in prizes and the unique opportunity to elevate business ventures.
1
Wed
Flyer Distribution
Flyer_Campus
Distribute digital and physical flyers around campus, focusing on high-traffic areas and online platforms frequented by FGCU students.
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Trickle Marketing During Spring Break (March 4th - March 8th)
Week
Day
Campaign Action
Asset ID
Description
CTA
2
Tue
Social Media Highlight
Break_Highlight
Share stories/highlights on Instagram showcasing past competition winners or engaging teaser content about the challenge to keep the momentum during the break.
2
Thu
Email Blast
Break_Reminder
Send an email reminder about the upcoming competition deadline, targeting students who might have missed the initial announcements.
Click Here
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Hard Marketing Push for Signups (March 11th - March 15th)
Week
Day
Campaign Action
Asset ID
Description
CTA
3
Mon
Email
Signup_Push1
Start the week with a strong email urging students to sign up before it's too late, highlighting the benefits of KANU and the competition's experiential learning opportunities.
Click Here
3
Wed
IG & FB Posts
Social_Push
Utilize Instagram and Facebook to post engaging content about the competition, emphasizing the countdown to the registration deadline.
Click Here
3
Fri
Final Call Email
Final_Call
A last reminder email, creating urgency around the closing registration window and the chance to win big.
Click Here
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Trickle Marketing During Challenge (March 18th - April 3rd)
Week
Day
Campaign Action
Asset ID
Description
CTA
Weekly
Various
Social Media Updates
Weekly_Update
Regular updates on social media to keep the momentum, showcase participants' progress, and maintain engagement throughout the challenge.
Click Here
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Award Announcements (April 5th, 2024)
Week
Day
Campaign Action
Asset ID
Description
CTA
4
Fri
Award Announcement
Winners_Reveal
Announce the competition winners through an email blast and social media posts, celebrating their achievements and sharing their stories.
Click Here
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