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Insights and tools for effective campaign management.

Welcome to Your Campaign Guide!

This concise content calendar is your key tool for navigating and executing the BMCC Blue Panther Side-Hustle contest marketing campaign. ONCE APPROVED - Each entry in the calendar links directly to specific marketing materials, simplifying your workflow. Simply click on the action items for each day to access visuals, copy suggestions, and other resources. This streamlined approach ensures you can effectively promote the event with ease and clarity. Let's dive in and make your campaign a success!

Event Landing Page

Content Calendar:

Week 1: Introduction Phase (March 4th - March 10th)

Objective: Generate initial awareness about the BMCC Side Hustle Competition.
Day
Campaign Action
Asset ID
Description
Status
CTA
1
3/4/2024
Instagram Post
Instagram_launch
Introduce the competition with key dates and how to join.
Done
2
3/6/2024
Flyer Distribution
Flyer-Engage-1
Hand out flyers with competition details at the info session.
Done
There are no rows in this table

Week 2: Engagement Phase (March 11th - March 17th)

Objective: Get students talking and engaging with the competition announcement.
Day
Campaign Action
Asset ID
Description
Status
CTA
1
3/11/2024
Flyer Distribution
IG-Post-Intro-1
Post an engaging visual to tease the upcoming competition.
Done
2
3/14/2024
Instagram Story
IG-Story-Engage-1
Share stories featuring student testimonials from past events.
Done
There are no rows in this table

Week 3: Registration Phase (March 18th - March 24th)

Objective: Convert awareness into action by driving competition registrations.
Day
Campaign Action
Asset ID
Description
Status
1
3/18/2024
Email Reminder
Email-Reg-1
Send a reminder highlighting the benefits of participating.
Done
2
3/21/2024
Social Media Call
SM-Call-Reg-1
Create a sense of FOMO with a 'don't miss out' social post.
Done
There are no rows in this table

Week 4: Early Momentum Phase (March 25th - March 31st)

Objective: Build early momentum by sharing stories of potential contestants and their preparations.
Day
Campaign Action
Asset ID
Description
Status
1
3/25/2024
Instagram Post
IG-Post-Mom-1
Showcase a contestant's preparation journey for the competition.
Coming Soon...
2
3/28/2024
Email Update
Email-Update-Mom-1
Provide an update and additional incentive to join the competition.
Coming Soon...
There are no rows in this table

Week 5: Deep Engagement Phase (April 1st - April 7th)

Objective: Deepen engagement by providing more detailed information about the competition's potential impact.
Day
Campaign Action
Asset ID
Description
Status
1
4/1/2024
Story Highlight
Story-High-1
Highlight past winners and their success post-competition.
Coming Soon...
2
4/4/2024
Instagram Post
IG-Test-1
Testimonial from previous participants.
Coming Soon...
There are no rows in this table

Week 6: Urgency Phase (April 8th - April 14th)

Objective: Create urgency around the closing window to join the competition.
Day
Campaign Action
Asset ID
Description
Status
1
4/8/2024
Countdown Email
Email-Count-1
Begin a countdown series to the competition's start date.
Coming Soon...
2
4/11/2024
Social Media Push
SM-Push-Urg-1
Use social media to remind of the impending start date.
Coming Soon...
There are no rows in this table

Final Week: Hype Phase (April 15th - April 16th)

Objective: Maximize the hype and ensure students are ready for the competition day.
Day
Campaign Action
Asset ID
Description
Status
1
4/15/2024
Last Call Email
Email-Last-1
Send out a 'last call' email to drive any final registrations.
Coming Soon...
2
4/16/2024
Event Day Post
IG-DayOf-1
Post a live update and reminder on the day of the event.
Coming Soon...
There are no rows in this table
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