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Roadmapping process
Step 1 — Set success metrics
Establish success metrics you want to achieve and the assumed time horizon of when you want to reach them.
Success metrics
Name
Definition
Current value
Wanted value
Wanted by when?
Importance
Conversion rate
Percentage of leads that convert to paying customers
2.50%
4%
Q4 2025
Customer satisfaction
Average customer satisfaction score (CSAT)
7.5/10
8.5/10
Q2 2025
Time-to-market
Average time to launch new products/features
100 days
5 days (68% faster)
Q4 2025
Customer retention
Monthly customer retention rate
40%
100% (2.5x better)
Q3 2025
Employee satisfaction
Employee satisfaction score (eNPS)
25
75 (3x higher)
Q3 2025
Development costs
Average cost per development project
$100,000
$65,000
Q4 2025
Production incidents
Number of monthly production incidents
20
10 (50% fewer)
Q2 2025
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