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Product Roadmap
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Roadmapping process
Resulting roadmap
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Roadmapping process
Step 4 — Prioritize
Evaluate each feature by rating its Impact, Confidence, and Ease on a scale of 1-10, then calculate the ICE score (Impact × Confidence × Ease ÷ 10) to create a prioritized list. Use these scores to make data-driven decisions about feature priority.
Prioritizing features
Prioritizing features
Strategy
Feature
Impact (1-10)
Confidence (1-10
Easiness (1-10)
Score
Strategy
Feature
Impact (1-10)
Confidence (1-10
Easiness (1-10)
Score
Personalization
3
AI-powered content recommendations
9
7
4
252
Custom dashboards
7
8
6
336
Smart notifications
8
9
7
504
Gamification
3
Achievement system
6
8
3
144
Challenge framework
5
9
8
360
Virtual currency
3
5
2
30
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Step 5 — Decide what and when
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