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Communication Strategy

Personas

Personas are your main customers. These are people that will or have bought from you in the past.
Key Personas
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Persona 1
Fit
Key Issues
How we can help
Quote
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Voice and Tone

Compile a list of up to 50-100 adjectives most applicable in your industry. Invite your stakeholders and sort them together into three groups:
Who we are.
Who we would like to be.
Who we are not.
Word Cloud of Voice and Tone
⁠
Voice and Tone
Text
1
Words you want to be seen as
2
The most used words show in the cloud above
3
Try your own words and have fun!
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Message Matrix
Message
Message One
Message Two
1
For Persona 1
​
​
2
For Persona 2
​
​
3
For Persona 3
​
​
There are no rows in this table
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Mission Statement

Why are you making this company? What are you on a mission to do? Examples of Mission Statements:
Tesla
“To accelerate the world’s transition to sustainable energy.”
TED
“Spread ideas.”

Google
“To organize the world's information and make it universally accessible and useful.”


Value Proposition

Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.

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