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Marketing Goals
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The SMART framework allows you to set realistic and measurable goals your team can achieve in 2021 and beyond. SMART is an acronym with each letter giving you a mindset for setting goals:
Specific

Measurable

Attainable

Relevant

Time-based
Keep your goals very specific and narrow so that it’s clear what you’re trying to achieve.

Establish metrics to ensure you are on track to hit your goals (see templates like the
KPI table
⁠
).

Your team should be able to achieve this goal within a reasonable timeframe (one month, one quarter).

Your team goals should align with your organization’s strategic and business objectives

There should be a specific end date for your goals so that your team can create a workback plan and prioritize tasks leading up to the end date

Marketing Goals
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Goals
Indicator
How is it measurable?
How is it attainable?
How is it relevant?
Notes
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2
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3
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4
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There are no rows in this table
⁠
Legend
Ongoing always-on goal
High priority goal
Mid priority goal
Low priority goal
Long Term goal
Completed goal


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