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The SMART framework allows you to set realistic and measurable goals your team can achieve in 2021 and beyond. SMART is an acronym with each letter giving you a mindset for setting goals:
Specific
Measurable
Attainable
Relevant
Time-based
Keep your goals very specific and narrow so that it’s clear what you’re trying to achieve.
Your team should be able to achieve this goal within a reasonable timeframe (one month, one quarter).
Your team goals should align with your organization’s strategic and business objectives
There should be a specific end date for your goals so that your team can create a workback plan and prioritize tasks leading up to the end date
Marketing Goals
Goals
Indicator
How is it measurable?
How is it attainable?
How is it relevant?
Notes
1
2
3
4
There are no rows in this table
Legend
Ongoing always-on goal
High priority goal
Mid priority goal
Low priority goal
Long Term goal
Completed goal
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