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Not in this playbook, but often doneFundamental Assumptions WorkshopJourney Map WorkshopJobs To Be Done WorkshopParking Lot Wish List Generation Workshop
Not in this playbook but often done: Tech Stack Documentation(SEO) Keyword Research and StrategyBrand AuditSocial Media AuditWebsite Audit and Map... could visual in CodaGlobal Strategy Summary
Strategy
Develop an empathetic understanding of your audience's world and how the website can solve problems along their journey.
Sometimes, this is coupled as its own product, sort of like a longer sales process. Whole agencies are built around this service.
Strategy Sprint Workshops
Deliverables
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