Growth PM

Magical growth loops – Issue 52

B2B SaaS Demand Generation Explained

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Video: The Mechanics of Growth

Itamar Gilad⁠

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This is a talk I gave summarizing what I consider to be the best practices for driving growth (often called “Growth Hacking”) based on my own experience leading growth in Gmail and on examples from hyper-growth companies like Facebook, AirBnB, and Instagram.

Some of the things I touch on:

Finding a North Star and/or One Metric that Matters (OMTM)

Building a metrics tree and finding your key levers

Building a growth model

3 types of growth patterns— Hockey-stick, Step-function, trajectory change

What’s the right time to start working on growth and why it’s dangerous to do it earlier

The 3 (actually 4) growth engines that will get you to exponential growth

Pirate metrics

Growth tactics —Notifications, Onboarding

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