Retention

How to increase your retention - Issue 40

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How does one improve retention?

Coming at this question from first principles, what does it tell you when someone stops using your product? Well, it means that they no longer find enough value in your product. Your task is to change that.

Here are the seven ways increase the rate of new users finding value in your product, and thus increase retention, ranked roughly in order of expected impact:

🛠 Improve your product — deliver more value for users

👋 Improve your onboarding — connect more users to existing value

⛓ Make it stickier — make the value hard to give up

✋ Catch users before they leave — give them an excuse to stay

☝️ Remind users of your value — deliver value more often

💫 Bring back users after they’ve gone — remind them what they’re missing

😬 Change your users — target a more suitable audience

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